Food marketers taking notice in the rise of male shoppers
Women are known to be the decision makers in the home, which is why many advertisers cater ads for household goods toward them, but times are changing.
Food makers are revamping their packaging towards men in reaction to a growing trend that males are doing more grocery shopping and meal preparation, according to a recent article by the Wall Street Journal.
Companies such as General Mills and Kraft Foods redesigned their product packaging in hopes of attracting a new customer for products they might not normally buy, such as yogurt. They're selling larger portion sizes, using darker-schemed designs with red and black and also using words, such as "ultimate," for the product to appear more manly.
Apparently, many products in grocery stores don't appeal to men, the head of research at Innova Market Insights told the WSJ. "A beer or soda in a long-necked, brown bottle makes a man feel like a man. Drinking out of a straw does not—puckered lips and sunken cheeks are not a good guy look," she says.