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July 02, 2021

Celebrity chef Paula Deen finds herself in hot water

There have been many news stories brewing about celebrity chef Paula Deen amid reports of her spouting racial slurs some 25 years ago.

Her empire is quickly crumbling like her buttery apple pie crust.

First The Food Network dropped her followed by other giants including Wal-Mart, Smithfield Foods, Caesar's Entertainment, Novo Nordisk, Target, Home Depot, Walgreen's, J.C. Penney, Sears, and Ballantine Books, the publisher of her upcoming cookbook, Paula Deen's New Testament: 250 Favourite Recipes, All Lightened Up, in which pre-sales have rocketed the book to the number one best-selling spot on Amazon.com

A teary-eyed Deen appears in a video apology which has generated almost four million views.

In it she says, "I want to apologize to everybody for the wrong that I've done. I want to learn and grow from this. This inappropriate and hurtful language is totally, totally unacceptable."

In another version she is heard saying, "Your colour of your skin, your religion, your sexual preference does not matter to me -- but what's in the heart, and my family and I try to live by that. I am here to say I am so sorry. I was wrong."

The scandal will cost Paula Deen a lot of dough -- over $10 million, according to reports.

Social networks are abuzz with comments in favor and opposed to the controversy. There are even some posts likening her comments to those of rap music lyrics that use the very same word that got Deen in hot water.

Of all her recipes, this just may be a recipe for disaster.

By Donna Donaldson, MSN Money

What do you think about the Paula Deen controversy? Do you think major companies are right in distancing themselves from the former network star?

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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...