One quarter of Yelp reviews are fake
If you regularly visit Yelp.ca to help you decide whether you should eat at a restaurant, you might want to do more research before visiting. The customer review website says that a quarter of its online reviews could be fake, according to the BBC.
The company commented after a Harvard business school study stated that 20 per cent of online reviews on Yelp were fake. The company has an automatic filter for fake reviews, but that doesn't mean it catches all of them.