May 02, 2021

Getting a better deal when shopping for a car

You can divide car buyers into two broad categories: those who paid too much for a new car and those that think they did. Seldom is anybody sure they didn't leave money on the table.

Now, however, thanks to TrueCar, you can get a straightforward snapshot of what others are paying for particular models, in their area, regionally, and nationally.

Unfortunately, the site only deals with the U.S. side of the equation. But Toronto residents, for instance, can easily get a quick baseline for the car they want by looking at prices in nearby Buffalo.

After you enter a zip code and details about the exact vehicle you’re considering, including optional equipment, TrueCar presents “good” and “great” prices, after factoring in rebates, factory-to-dealer fees, and other variables.

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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...