Canadians pay top dollar for mobile apps
North American consumers pay much more for mobile phone applications than people in any part of the world, according to a new study by wireless consultant Chetan Sharma.
Last year, smart phone users paid roughly $1.90 per app, compared with less than 20 cents in many other regions where developers are still struggling to effectively monetize app momentum, the study says.
The good news: Between now and 2012, mobile app prices are forecast to decrease by roughly a third, Sharma predicts, largely because of the anticipated increase in volume.
The number of apps downloaded onto handsets is expected to increase to nearly 50 billion in 2012, compared to just over 7 billion downloads in 2009.