Getting a better deal when shopping for a car
You can divide car buyers into two broad categories: those who paid too much for a new car and those that think they did. Seldom is anybody sure they didn't leave money on the table.
Now, however, thanks to TrueCar, you can get a straightforward snapshot of what others are paying for particular models, in their area, regionally, and nationally.
Unfortunately, the site only deals with the U.S. side of the equation. But Toronto residents, for instance, can easily get a quick baseline for the car they want by looking at prices in nearby Buffalo.
After you enter a zip code and details about the exact vehicle you’re considering, including optional equipment, TrueCar presents “good” and “great” prices, after factoring in rebates, factory-to-dealer fees, and other variables.
"When I ask people how many variables are involved in buying a car, I often get the answer 'Around two or three, I assume.' The answer is closer to 40," he maintains. And most people just don't know how to keep that many ball in the air.
Click here to review his two-minute drill for would-be negotiators.
How have you fared when car shopping? Are you a negotiator or single-price shopper?
By Gordon Powers, MSN Money