Is a daily deal site just for men really necessary?
It was bound to happen: The daily-deal business model popularized by Groupon is inspiring a number of group-focused copycats looking to dissect an already crowded marketplace.
With so few few barriers to entry, a number of group-buy sites geared toward specific groups are sprouting up, beyond those that concentrate on certain product areas like electronics or pet food.
Healthy Deals just launched over the weekend providing savings of 50 to 80 per cent off on heath, beauty and wellness products and services, largely geared to women who seem to be driving growth on group-buying sites.
Men and women visit retail sites in practically equal amounts, but women spend 20 per cent more time on those sites. That time equates to more money spent in most retail categories, as women buy more frequently than men do.
In fact, according to recent research from Comscore, women comprise a majority of the U.S. audiences on both Groupon (62%) and LivingSocial (67%).
The site offers GTA-based deals on golf, go-karts, paintball and just about any other 'manly' activity.
While the space is admittedly crowded, few of the existing deal sites really offer anything for men, claims CEO David DiGiuseppe: "Guys will have daily access to discounts on restaurants, sporting events, outdoor experiences and activities….all at terrific savings of at least 50 per cent off the regular price."
What more could a guy ask for?
Do you suffer from daily deal fatigue? Do gender-based campaigns like this have any influence on your buying decisions?
By Gordon Powers, MSN Money
* Follow Gordon on Twitter here.
Posted by: Jason | Jul 24, 2021 3:34:44 PM
Well it's about time. All these women only trends are getting some competition!
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Posted by: Concerned Citizen | Nov 15, 2021 3:46:09 PM
Men have more money to spend than women. Marketing gurus and CEO's need to figure out how to tap into this largely untouched market. Directing marketing efforts towards males is a great first step, but far more needs to be done to encourage males to spend their hard earned money.
The value needs to be there, and the marketing efforts cannot include men being beaten down, shown to be idiots, weak minded, physically weak, and all around baboons like the current media model which has run for decades.
Show men in a positive light, with all the good men have to offer, and all the good men have done for this world, with all their potential, and you will have started down the right road in earning the trust of men to spend THEIR money on your product.
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