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July 21, 2021

Is a daily deal site just for men really necessary?

It was bound to happen: The daily-deal business model popularized by Groupon is inspiring a number of group-focused copycats looking to dissect an already crowded marketplace.

With so few few barriers to entry, a number of group-buy sites geared toward specific groups are sprouting up, beyond those that concentrate on certain product areas like electronics or pet food.

Healthy Deals just launched over the weekend providing savings of 50 to 80 per cent off on heath, beauty and wellness products and services, largely geared to women who seem to be driving growth on group-buying sites.

Men and women visit retail sites in practically equal amounts, but women spend 20 per cent more time on those sites. That time equates to more money spent in most retail categories, as women buy more frequently than men do.

In fact, according to recent research from Comscore, women comprise a majority of the U.S. audiences on both Groupon (62%) and LivingSocial (67%).

All of which means it's time for a change. Forget nail treatments and yoga classes, Group Dudes, a Toronto-based daily online discount service, says its going to focus on more sports, more pubs, more fun and no spas, although it does say some women will find deals through the service as well.

The site offers GTA-based deals on golf, go-karts, paintball and just about any other 'manly' activity.

While the space is admittedly crowded, few of the existing deal sites really offer anything for men, claims CEO David DiGiuseppe: "Guys will have daily access to discounts on restaurants, sporting events, outdoor experiences and activities….all at terrific savings of at least 50 per cent off the regular price."

What more could a guy ask for?

Do you suffer from daily deal fatigue? Do gender-based campaigns like this have any influence on your buying decisions?

By Gordon Powers, MSN Money

* Follow Gordon on Twitter here.



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...