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July 21, 2021

Beckhams send 'To Kill A Mockingbird' sales up after naming baby after author

Celebrities have power. They must have – how else to explain Jennifer Lopez going from tabloid fodder to million-dollar private Ukrainian concert headliner in less than a week?

Istockphoto_6932812-baby-sitting-with-bag-of-money But while many enterprising celebs promote themselves, pitch products and star in commercials for financial prosperity, rare – but not endangered – is the unintentional A-list endorsement.

Yet a remarkable case of accidental publicity is underway after David and Victoria Beckham announced why they chose to name their newborn daughter “Harper” this week.

Harper Lee is Posh Spice’s favourite author, the couple said. It was a one-off statement, but in a true display of the pair’s power, already sales of “To Kill A Mockingbird” have shot through the roof.

According to the Daily Mail, copies of the novel, Lee’s most famous tome, have sold at an increased rate of 123 per cent on Amazon UK since David announced in a Facebook video that they named their daughter after the celebrated scribe. (Update: the book has moved into the no. 1 spot in Amazon UK’s bestsellers in classic fiction.)

And just look: in true British form, the tabs have flipped the story, taking a pot shot at the former Spice Girl despite being an undeniable celebrity heavyweight.

“The revelation that it is Victoria’s favourite book may surprise some fans,” the Daily Mail wrote, “because it was widely thought she had never read a book.”

Good dig, yeah, though it’s a shame Posh ‘n Becks weren’t in on the publishing biz so they could’ve made a little coin following their non-endorsement endorsement.

After all, that’s what 50 Cent did back in January, when he advised his 3.8 million Twitter followers to buy a penny stock that he owned about 7.5 million shares of.

Briefly, when the stock jumped 290 per cent after his Tweet, the rapper boasted a paper profit of $5.2 million, but because of trade regulations he wasn’t able to dump it, which allowed most of his gain to melt away.

By Jason Buckland, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...