Real estate is a hot topic for Canadians
Forget hockey. A new national survey revealed that talking about real estate is becoming Canadian's new national pastime.
It is a hot topic, with 84 per cent of Canadians admitting they think about real estate on a regular basis, according to a poll by Zoocasa.
The conversation between neighbours on my street turns from how much the houses are being listed for to how much did they get?
Carolyn Beatty, President of Zoocasa, says, "In ever increasing ways, Canadians seem obsessed with real estate. And it's understandable. For the vast majority of Canadians, their home is the largest purchase they will make in their lifetime.
"Because it is such a big investment it has become part of our identity and even defines our sense of community. With easy access to new online tools and information, Canadians are participating in this growing pastime more than ever."
Potential homebuyers are now savvy real estate shoppers. They do their research and they use the Internet to search for rates, Realtors and homes even before setting foot in a house.
In fact, 85 per cent of people have shopped for homes online in the last year, while only 28 per cent have actually set foot in an open house, according to Abacus Data.
It seems homebuyers feel it is important to have all the information on hand about a home before even considering seeing it in person.
Lawrence Dale, Group Head of Real Estate, Zoocasa, says, "Canadians are finding homes much differently than earlier generations. This is becoming true for our customers searching for agents as well."
Before you walk the walk, you gotta talk the talk.
By Donna Donaldson, MSN Money
Do your conversations turn to the real estate market?