« Obesity on the menu for children | Main | Groupon to settle class-action lawsuit »

June 21, 2021

Real estate is a hot topic for Canadians

1302218_50183007The start of summer is officially here and the conversation quickly turns from the weather to -- well, real estate of course.

Forget hockey. A new national survey revealed that talking about real estate is becoming Canadian's new national pastime.

It is a hot topic, with 84 per cent of Canadians admitting they think about real estate on a regular basis, according to a poll by Zoocasa.

Real estate signs are popping up all over my neighbourhood just as quickly as the sold signs are being posted on them.

The conversation between neighbours on my street turns from how much the houses are being listed for to how much did they get?

Carolyn Beatty, President of Zoocasa, says, "In ever increasing ways, Canadians seem obsessed with real estate. And it's understandable. For the vast majority of Canadians, their home is the largest purchase they will make in their lifetime.

"Because it is such a big investment it has become part of our identity and even defines our sense of community. With easy access to new online tools and information, Canadians are participating in this growing pastime more than ever." 

Potential homebuyers are now savvy real estate shoppers. They do their research and they use the Internet to search for rates, Realtors and homes even before setting foot in a house.

In fact, 85 per cent of people have shopped for homes online in the last year, while only 28 per cent have actually set foot in an open house, according to Abacus Data.

It seems homebuyers feel it is important to have all the information on hand about a home before even considering seeing it in person.

Lawrence Dale, Group Head of Real Estate, Zoocasa, says, "Canadians are finding homes much differently than earlier generations. This is becoming true for our customers searching for agents as well."

Before you walk the walk, you gotta talk the talk.

By Donna Donaldson, MSN Money

Do your conversations turn to the real estate market?



Post a comment


Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...