Restaurants need to gear up for an aging population: report
Consumers over the age of 55 have have been eating out more over the past five years while younger generations have decreased their food service patronage, according to The NPD Group.
The reason: Boomers, as a group, have more discretionary income -- largely because so many are delaying retirement -- while younger people face particularly high unemployment rates, an anemic job and mounting debt. In other words, they're broke.
In the past, older consumers visited restaurants less frequently than than younger diners and received less marketing attention as a result. But that's changing.
Boomers and even older consumers have increased their share of restaurant traffic by six percentage points since 2008, while dining by Millennials has decreased by almost the same amount showing -- once again -- that business should be rethinking just who they market to, NPD reports.
“A lot of restaurant marketing dollars are aimed at Millennials, but market share capture remains the growth path for restaurant operators just as it has been for the past five years,” said Bonnie Riggs, NPD restaurant industry analyst.
“Gaining market share among population segments increasing in both number and their use of restaurants, like boomers, eases the struggle. Operators just need to keep in mind that reaching older customers requires recognizing what it is they want from their restaurant experience.”
Older consumers want flexible meal options, such as smaller plates, available all day at affordable prices. They also want a welcoming environment and polite and friendly service, Riggs maintains.
Have your dining out habits changed significantly in recent years? Do you feel catered to or ignored?
By Gordon Powers, MSN Money
Posted by: European | Feb 21, 2022 1:46:09 PM
Some older european customers would like to have some european restaurants with european food and not just Chinese or other Asian food expirience on our plate - with affordable prices.
Posted by: Don | Feb 21, 2022 5:11:21 PM
Portion sizes are generally to large not just for seniors but for most people. I am going out less as I dont want to pay for what I dont eat and taking it home isnt an answer as it is usually not enough for a second meal. Obesity on the rise, a total waste of food !I find when i do go out I am overeating so I am not throwing away what I paid for. Plates should be smaller (and lower cost) and if someone wants more food, charge extra. Many places wont even do half orders anymore and I have been told at some places they will do a half order but the price stays the same. Where I live, some have seniors menus but I am not senior and they dont want me to order off that menu. Do they keep increasing portions to justify charging more or is this what people really want?
Posted by: karra | Feb 22, 2022 12:25:57 PM
Agree with Don. I find myself eating more and more at Tim Hortons when on the road at dinner time, as a panini or small chili is ample dinner for me and the price is right. Too bad there isn't a side salad option though. Unfortunately, my favourite light menu places are closed by 5pm as they are only considered lunch places. Smittys does an extensive seniors menu but I do not like their food. If I'm actually going out for dinner, as opposed to being on the road, I like spicy food like Indian or Thai, and would appreciate more options there. As the senior population increases, lunch type places could consider staying open until say 7pm at the least, and more places should have their lunch menus all day - they might find they have a good untapped market there, and not just seniors.
Posted by: George Brown | Feb 22, 2022 2:20:46 PM
You should all retire and get the hell off the friggin' planet so the younger generation doesn't have to wait until they're 70 to start a life..... jerks
Posted by: Tom | Feb 22, 2022 3:16:04 PM
George Brown, you are a complete A-hole. I will not retire because my company keeps offering insane wages to keep me there. Why? Because of dumb trash like you! You are the useless piece of excrement that deserves to leave this planet. I will be glad to help you. I have a 12 gauge that I haven't used in about a week.
Posted by: J T | Feb 22, 2022 4:00:37 PM
@George Brown ... ah yes, blame the older generation for your own failures! I am sure you blame everyone else but yourself for all your mistakes too. The only reason you can't start a life is because you are simply lazy and incompetent. Would you like a little cheese with your whine?
Posted by: karra | Feb 22, 2022 4:20:58 PM
Such stupid ageism. Maybe George should sign up for our volunteer search and rescue team - I'd be happy to train him and show him what seniors can do. Or maybe he'd like to take my unpaid job in Literacy and ESL programs or working with kids at the local library. Such a drain on the planet we are to be sure. And we haven't even started on grandkids - can't wait until I actually get some and can look after them whilst their parents work. But our kids are still very young adults.
But George wants a paid job - well we have plenty of jobs in the mines, so pack up and head west, buddy. Just leave the attitude behind, we don't need that. And try some volunteering for perspective, developing some compassion for people and for better job prospects.
Posted by: WENDY GRANT | Feb 23, 2022 12:44:19 AM
i my name is Wendy Grant and i would love to work in your coffee shop. I have a very funny and out going personally and it will be people like that will boost your store.
Yes i can pour coffee and brew it i managed one years ago. i am no spring chick but i do have a big spring in mine.
We can;t wait for you to opem.
Hoping you keep me in mind.
welcome to prince.edward island
wendy
Posted by: LK | Feb 23, 2022 7:34:03 AM
@George Brown--I am 53 years old and am in a position to hire many young people in professional positions. The unfortunate part is that in too many situations their rotten attitude supercedes them. I check references BEFORE they get an interview. Truth be told, "George Brown", you will never secure meaningful employment because the world has already got your number. I pity your parents supporting you for their rest of their lives. I do hope you do not abuse them with your foul, self-entitled attitude tool. Your best bet would be to get some serious counselling--when you point a finger at somebody for coming up short in your own life--the rest of those fingers are always pointing back at you.
Posted by: Roger | Feb 23, 2022 11:20:26 AM
Now that we are retired, we go out for breakfast, more than any other meal. It is cheaper and we then go for a drive in the country. We sometimes have lunch out but it is hard to find a quiet restaurant to relax and enjoy the meal. I do find the portion size to be way more than 50 years ago.
@George....I would be still working, but my department was shut down and outsourced to India. I think blaming seniors is a bit misguided. Blame the world at large, and become a tradesman. Lots will be retiring, with no replacements in sight. They cannot outsource a roofing job to India!
Posted by: Nancy | Feb 23, 2022 3:02:02 PM
I am sure George has made his momma proud with his lack of respect. If he ever does get over himself and get a job and reach retirement, which I highly doubt. I was 12 once too.
Posted by: Joe Schechtel | Feb 23, 2022 3:14:10 PM
i'm 43 retired since 39 canadian army paratrooper 20 yrs service and i always respect my elders for me i'm in edmonton alberta i enjoy alberts in north end decent price , good food , good staff
Joe
Posted by: SP | Feb 23, 2022 6:03:14 PM
Well let's hope that the immigration floodgates stay open and that immigrants from the third world find it in their hearts to provide the spoiled Canadian babyboomer generation with the lifestyle to which they've become accustomed instead of their own parents left behind in the third world, because it doesn't look like the children raised by the babyboomers will be able to provide for the babyboomers retirements.
Hard to say though, perhaps in a few short years Canadian retiree's will be picking through garbage bins like Greek retiree's while both young and old watch the worlds 0.01% loot their countries finances.
So have my dining habits changed?
Yes, the money that I would have spent on eating out has been diverted to buy gold and foreign currency savings because there isn't any way that I'll be bailing out the self indulgent older generation and their massive healthcare bills when their egocentric housing bubble finally bursts in the next few years.
Can't deny the inevitable folks, You failed the generation that followed you and they'll abandon you when you need them most.
Posted by: George Brown | Feb 25, 2022 11:53:27 AM
OLD PEOPLE hey Tom why don't you take that there 12 gauge and stick it where the sun don't shine then tie one of you sagging old balls to the trigger and take a final walk around the old fokes home.
Posted by: Elle Yakob | Feb 25, 2022 2:18:05 PM
@ George Brown - I feel sorry for you that you have such an agry attitude towards others and the world in general. I apologize on your behalf to the people you are addressing in this post. The world could certainly do with a lot less of the hatred you spew. As to the content of this article, I am a 30 year old who has a decent job and works very hard (yes, because I put myself through school - no trust fund, no parental support) and raises a small family in a house I saved up to buy. I have student debt, which I will pay off, and no credit card debt because I buy what I can afford and don't need to "keep up with the Joneses" as long as my familly is housed, clothed and fed.
I feel I have a comfortable life, and would like to thank the older generations for the opportunities that their hard work created in making my life successful. Not because it was handed to me, but because they laid the foundation in a young, growing country that ensured that if I worked as hard as I could, moved to where the work was, and respected those along the way (a great lesson: don't burn bridges) I could create a life I was happy to live. But creating that life was and is my sole responsibility.
Tom, Karra, LY, and Roger thank you for your contributions to this country. I hope you continue to contribute and work as long as you can, as you deserve to.
George, you keep making yourself look like a fool, and you are only fooling yourself. I hope you find what you are looking for. To the older folks - I hope you are not taking what he says as reflective as how the younger generation feels. Some of us were brough up with decency and respect.
Posted by: George Brown | Feb 28, 2022 12:47:47 PM
The government that agrees to terminate the lives of all citizens at age 68 to spare them any undignified suffering and to keep them from burdening the state as unproductive beings. (They were granted a year of contemplative retirement before being chloroformed and cremated.)