Stereotypes are a funny a thing.
Often, they’re wildly unfair, prefacing how we perceive a person or group before, you know, actually perceiving them.
Yet they endure, and even within the realm of economics, they are allowed.
Which is why, after a recent media report wondered if Amazon would kill the traditional shopping experience – move most commerce away from the real world to the online realm – a Forbes writer can come back and say, “No, no, women love shopping, they’ll keep it afloat,” and we all shrug and move on.