If you made a New Year’s weight loss resolution, how un excited were you for Tuesday’s lunch?
What was it, celery and quinoa? Maybe an acai berry smoothie? Dare we say … flaxseed?
Indeed, for holiday gluttons, the first work day of the New Year is just the pits, but not so for those in the fitness biz.
Because, much as “Black Friday” in November gives retailers a major spike toward their year-end bottom lines, gyms and health clubs may well enjoy their own “Black January” the first month of the year.