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September 24, 2021

Have you heard enough from daily deal sites?

Drowning in daily deals that pour into your inbox? Well, you're not alone. 

Not only have the slew of deals lost their shine for consumers, but participating businesses are losing interest as well.

Groupon and other deals programs have been criticized by many merchants who felt the one-off deals weren't necessarily a good strategy because buyers didn't necessarily become regular customers.

They often overwhelmed the businesses, spent the bare minimum and then left. And there have been problems with vendors who fail to make good on their coupons or simply disappear.

But the real issue is 'deal fatigue,' say marketers -- a malady that's expected to affect more and more consumers, killing Groupon's share price at the same time.

The company's stock fell to an all-time low recently as analysts slashed price targets and ratings after it reported that it was collecting less money from customers.

Might you be one of them?

"I've thought about putting myself on a break from such sites, but I've failed, not being able to resist a good deal I know I'll use. But I have become more discriminating, deleting more frequently and refusing to sign up to new sites," writes Athima Chansanchai at Technolog.

How about you? Have you signed off on existing deal offerings? Too much trouble? Then you might want to turn to a service called Unsubscribe Deals which will connect with your email account and unsubscribe you from all of those pesky mailing lists.

Are you suffering from deal fatigue? Or do you still find deal sites to be useful?

By Gordon Powers, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...