Burger King to try its hand at home delivery
I, for one, happen to have a particular penchant for a Quizno’s sub. You will not be allowed to hold this against me.
Don’t fret, though. Quizno’s didn’t sponsor this post. Just wait … I’m about to trash the restaurant.
In some markets, as you may know, Quizno’s offers home delivery. On the surface, this is a wonderful idea, but even the restaurant’s most loyal fans will tell you it just ain’t right. The greatest thing about Quizno’s is getting a sub hot out of the oven, not soggy out of a bag.
It’s fine, though, Quizno’s. Your in-restaurant experience is still second to none, but delivery for your type of food simply falls short. Why do we bring this up? Because Burger King is trying its hand at home delivery now, and we wonder how the result will be any different.
Of course, everyone knows pulling off food delivery isn’t easy. Some restaurants have it down, others don’t. Generally, pizza is the best grub to have delivered. Chinese food is probably in second place.
*Bing: Who has the best pizza in your home town?
But burgers and fries? Delivered? Come on, Burger King.
According to USA Today, the fast food chain is testing its hand now at in-home delivery south of the border, trying the pilot project in four D.C.-area restaurants.
To qualify for delivery, orders have to have a minimum tag of $8-$10, and each has a $2 delivery fee.
Burger King says it can deliver orders within 30 minutes of its placement by phone or online, claiming its got “proprietary thermal packaging technology” to keep burgers “hot and fresh, and the french fries … hot and crispy,” according to Jonathan Fitzpatrick, the restaurant’s chief brand and operations officer.
Sceptics, line up here. Certainly, it will be an uphill battle for Burger King to prove it can pull off delivery of burgers and fries, which have a shelf-life a fraction as that of pizza. Nuking burger joint food doesn’t play so well, either. This is probably why McDonald’s hasn’t done home delivery, to our knowledge, at least, anywhere but the developing world.
We wish them luck,” a Domino’s spokesman told USA Today of Burger King. “There is a reason that not all pizza places deliver: it isn’t easy.”
Would you ever order burgers and fries for delivery?
By Jason Buckland, MSN Money
Posted by: Me | Jan 19, 2022 2:03:36 AM
A popular burger chain in my area (and I'm sure other areas) offers delivery. The burgers are much better of course, I won't name the restaraunt, but the bugers are about the size of your head. The point being, I have ordered and burger and fries and it was great when I got it. So the process does work, we'll have to see if BK can pull it off. Though to be honest, I'd never order it.
Posted by: Me2 | Jan 19, 2022 9:32:59 AM
McDonalds used to deliver food (I live in Canada, but I know it was elsewhere). It didn't last long. The problem was that the corporation sub-contracted the delivery service out, and it was sub-par at best. Food would arrive late, luke-warm, wrong order etc.
Posted by: me | Jan 19, 2022 9:35:26 AM
McDonalds used to deliver in Canada. They tried it out in London, ON
Posted by: TSD | Jan 19, 2022 11:40:04 AM
In the UK it's common to parcel up burger and fries from the "chip shop" as they are called there (serving fish & uk-style thick cut fries, but also usually burgers/ chicken/ etc.) and take it home to eat. It's been done for years! Very few people eat them on the premises, and even fewer people eat them in their cars. Most take the newspaper parcels home, and plate them. It works. I'll take a Burger King burger over a McD's anyday, so I'm not surprised that the McD's experiment didn't work, because the quality is terrible to begin with - but I'm biased as I order the BK Veggie, and McD's don't offer one. I'm basing my knowledge of McD's from when I was a kid before I was veggie!!!
Posted by: Lucas | Jan 19, 2022 2:15:33 PM
Well, McDonalds and BK is almost the same. when I was in India, I couldn't eat their spicy food. I was able to order McDonalds food. I didn't have an issue with the order, as it was not that bad.
Posted by: Ron | Jan 19, 2022 5:13:34 PM
o great cold food in store and now cold food at mt door! I have yet to go to Burger once and not be given cold fries and burgers. I like the concept but seriously if you can't provide hot food in your location how the hell will you deliver it hot?
Posted by: Mike | Jan 19, 2022 7:51:00 PM
I am a Canadian living in Manila, Philippines and Mc Dicks and every other fast food chain delivers. Why not? I have been living in S.E. Asia for over 10 years and have seen this in Thailand, China, Malaysia, Singapore, so why not in North America? Are they (government hypocrisy) worried people will become lazy and fat? Don't you find it odd that the only country in the world where poor people are fat is the land of Fast Food? It's not about the food, but the lifestyle and knowledge children are taught in school about eating healthy and a proper diet. Oops, forgot, educational funding and school Physical Education programs have been cut to bail out Wall Street, smart move, but that was also probably taught in an underfunded school nation. Every individual can make smart choices IF we are taught how. That is where the responsibility lies.
Posted by: DJ | Jan 19, 2022 7:59:26 PM
33 years ago I was a grade 12 high school student, with a part time job doing the 10-6 graveyard shift as the sole employee at a burglar alarm monitoring station.
There was a Mickey-D's right across the street, but of course I could never abandon my post for a break and wasn't even supposed to unlock the front door for anyone.
So one night I called the manager at the McD's store, and with a lot of doubt in my voice asked if he could have a runner send a BM, Fries, and Choc shake over... and to my surprise and joy - he did.
It was precedent setting at that store, and was the beginning of a great relationship, even if I did have to get my order in by mid-night. It's a great memory of back in the day. even if I had to break the front door rule to get the grub.