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September 15, 2021

Walmart to offer cell phone under own brand

Walmart is joining the cell phone game.

The monolithic store chain is hoping to undercut some of the big cell phone operators with the first cell phone plan of its own.

Available only in the U.S. so far, the Walmart Family Mobile plan will run on T-Mobile's USA network for a price that’s cheaper than T-Mobile’s existing offerings.

That translates into unlimited calling and texting for $45 a month for the first line and $25 for each additional line for the family. The plan doesn’t include any data coverage, however.

Data will be sold in buckets, which never expire and can be shared across all users on the same family plan.

What's more interesting is that Walmart's new service does away with many of the annoyances commonly associated with cell phone plans. Their plan doesn’t have any contracts or termination fees, nor does it require credit checks – although phone selection and price may still be an issue.

The plan “is, honestly, a really good deal,” says PC World. If nothing else, it will certainly gives existing carriers a run for their money since cell phone contracts in this country are the most onerous in the world.

If it were to bring the service across the border, would you sport a Walmart phone? How does such a plan stack up against your current cell phone service?

By Gordon Powers, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

James HaversJames Havers

James is the senior editor of MSN Money living in Toronto. He has worked for the Nikkei Shimbun (Tokyo),,, Canadian Business and other publications. Havers turned to journalism after teaching overseas.

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...