The Bay goes back to its roots, eh
The Bay is rebranding the company and recently unveiled a new coat of arms logo along with a not so new name -- The Hudson's Bay Company.
I have to admit, I do have a Hudson's Bay Company point blanket and coffee mug as well as an assortment of Canadian Olympic wear I purchased there such as my mittens, scarf, hoodie and yes, toque.
Heck, even Justin Bieber has been seen sporting what appears to be a Hudson's Bay toque with its trademark green, yellow, red and inidgo stripes in a selfie photo.
This is the company's first major logo rebrand since 1965, heading back to its original roots with its classic full name.
The new full-dress logo design -- redrawn by Canadian artist Mark Summers -- is a coat of arms featuring a shield containing the cross of St. George and four beavers, framed by a pair of moose with a fox perched on top. Below the design is a banner with the Latin words "pro pelle cutem" which translates to "a skin for a skin".
"We're very proud to say that Hudson's Bay is continuing to advance in 2013, not only with our new business ventures, but with our updated look," stated Tony Smith, Creative Director, HBC. 'We've taken what is a very meaningful two-pronged approach to the redesign: maintaining our heritage while modernizing the new Hudson's Bay Company. It's a throwback to our remarkable history and an image for the direction we're heading in."
A rose by any other name...
By Donna Donaldson, MSN Money
What do you think about The Bay rebranding? Will it make a difference?
Posted by: Adam R | Mar 17, 2022 2:04:46 AM
I wanna know why I lost all my points?
Posted by: Long Ago | Mar 17, 2022 6:38:36 AM
Not a big deal, but the banner will need to be changed to avoid a lot of criticism and protest in this day and age with the animal protectionists etc.
It may have been acceptable and make sense and acceptable back in the initial and early days, but I am sure not today. Slowly some fur wear is coming back, but will never be accepted at the earlier levels of about 30 years ago.
Posted by: Mack | Mar 17, 2022 10:02:59 AM
Nice to see a company standing behind its tradition. Most people will probably shorten the name to the Bay but the full name and coat of arms is classic. Way above Target, Walmart.......
Posted by: iii | Mar 17, 2022 12:04:37 PM
Roots??? It was sold to USA a few years ago.
Posted by: me | Mar 17, 2022 4:05:15 PM
Wasn't HBC was started by European settlers, no born and bred Canadians , so being sold to the USA is no big deal.
Posted by: Pat | Mar 17, 2022 5:28:55 PM
Target and Walmart never got a head by going back. Money wasted with a name change could have hired some cashiers at the Bay to process customers faster rather than having them give up frustrated waiting in long lines at the checkouts
Posted by: George Brown | Mar 18, 2022 8:19:37 AM
Not that i really care what justin beiber wears considering he can't seem to keep his pants on in most of the pics I've seen him in, and I can't see for the life of me why anyone would relate him with anything Canadiana, he's a frigging embarassment. As for the Bay name, I thought it always was the Hudsons Bay co, I don't see the point. Looks like another example of reinventing the wheel and deciding at some stupid board meeting that a great new idea would be to rehash an old idea
Posted by: Doug Price | Mar 18, 2022 2:27:54 PM
What's with all these folks who have no sense of history or naional pride? I think this is a wonderful idea. Very few companies have such a proud history that goes back so far, farther than Canada itself. Be very proud, relish your heritage and promote your history. The very best of luck!
Really, what does "The Bay", or "HBC" mean in the great scheme of things? "The Hudson Bay Company", speaks volumes.