Will you give the BlackBerry 10 a try?
In this space and every other on the Internet, there has been no whipping boy greater than Research In Motion, whose once-mighty BlackBerry has fallen and fallen and fallen.
But BlackBerry is back – rather, will be back. Next year the embattled RIM will make what many consider its last stand, its last bid to recapture relevance.
The highly-secretive BlackBerry 10 has been announced, and photos of the device, which famously will not have the keypad BlackBerries are known for, have already hit the web.
Today, Rogers became the first to report it would be taking pre-orders for the new smartphone. Yet will you be buying?
Certainly, RIM knows what it’s up against, a smartphone market that has passed it by. Samsung, Apple and any device that powers Android have swallowed up the market share BlackBerry once held.
*Bing: Behind BlackBerry’s fall
The 10 is to be BlackBerry’s antidote to insignificance. It will be the first truly new phone released under company CEO Thorsten Heins, and it’s been delayed so many times the perception now is clear: after such ballyhoo, this thing better be good.
What’s fair to ask, though, is how consumers will react. Not only has it been years since BlackBerry’s been a leader in the smartphone, it’s been some time since RIM even put out a new phone.
RIM, then, faces an uphill climb. It will have to win back many of its lost clients, including businesses and government offices, though of course it is cell phone users the Waterloo company must target most.
The deck may be stacked against RIM – many developers of popular apps, for instance, have already announced they won’t be made available on the BlackBerry 10 – but there is still so much we don’t know, such as when the phone will be released, what precise features it may have or how much it will cost.
When it is released, will you try out the BlackBerry 10 or have you moved on from BlackBerry altogether?
By Jason Buckland, MSN Money
Posted by: Keith bryan | Dec 18, 2021 1:18:01 AM
They have the most secure eqipment. I will buy.
Posted by: Adrian | Dec 18, 2021 4:16:45 AM
RIM is our national pride. I will always be a loyal BB user.
Posted by: Adrian | Dec 18, 2021 4:24:29 AM
I will buy BB10, and also tell my friends overseas to buy.
I have already bought RIM shares.
Posted by: Greg | Dec 18, 2021 5:29:55 AM
Way to go Canada ! First the Winnipeg Jets come back and now.........................
Looks like Blackberry is back with the BB10 ! Getting rid of my i phone for this one .
Like the hub and typing feature .
Posted by: BlackBuried | Dec 18, 2021 5:50:06 AM
I bought a Torch less than two years ago and immediately regretted my decision. I can't wait until May so I can burn my torch and bury the Blackberry! Like the Saskatchewan Roughriders, RIM came out strong in the first quarter and then choked. i'd like to cheer them on because they are Canadian, but this is one company that deserves to go under. Lack of vision, terrible leadership and an almost blatant refusal to be relevant and competitive, that is their legacy.
Posted by: BB Loyalist | Dec 18, 2021 8:50:05 AM
I am hooked to BB. I love it and will definitely upgrade to new device. iPhone sucks and its all hype and sorry tale is consumers fall for the 'easy to use' concept and spend way way too much for it. iPhone plans are much expensive and uses 4 times the data plan than a BB device. And ofcourse how can anyone forget the security of BB...
Posted by: Ray | Dec 18, 2021 9:37:24 AM
I am looking to buy the new Rim phone. I own the blackberry play book, what a great device. If the phone is built half as well and the price reasonable it will be a hit.
Posted by: gaetan | Dec 18, 2021 9:43:24 AM
I love my blacberry and will definitely upgrade to new BB10 way to much hype for iPone
Posted by: kph85 | Dec 18, 2021 9:57:56 AM
Please update this article to say that they will be releasing a full QWERTY Keyboard version shortly after the touchscreen version. This article makes it sound like they are only releasing a full-touch device, but on January 30th, they will be announcing both. This is not new news either.
Posted by: j | Dec 18, 2021 10:40:08 AM
Apple is good for kids, BB is the BEST for adults
Posted by: VicRockit | Dec 18, 2021 11:28:46 AM
Really? In a world of a new smartphone release a year by Apple, 3 a year by Samsung, a couple of OS releases a year by Apple and Android, people are holding their breath for a company that takes 18 months to build a new phone/OS, and will pre-order before they even see it?
The smartphone industry is a bullet train, and BB is looking like a blue ox. I love Canadian success stories, but not much to applaud here.
Posted by: Doug | Dec 18, 2021 12:12:33 PM
I've loved my BB Bold,and it will be a new BB when it comes time for a new phone.But I will not be pre-ordering.First of all,I's like to know more about how the BB-10 performs.But more than that,I want the QWERTY keyboard.That is ONE of a couple of things that make BB my first choice.I need that and secure E-mail.There are very few "apps" that I cannot live without.Mos f them are little more than gimmicks anyway.
Posted by: Fred Long | Dec 18, 2021 1:26:39 PM
The BB10 with QNX will be a leader in it's field.
Can't wait to get one.
Posted by: fely de leon | Dec 18, 2021 2:32:46 PM
I love my blackberry . So easy to use. I used to own HTC and I discarded it for BB . My husband bought the playbook to match it. Fantastic toy.
Posted by: eddie | Dec 18, 2021 5:35:07 PM
already reseved it with Rogers,
cant wait to ditch my iphone
want something new, and something canadian
than m never living again
pls bb10 have me back, sorry for living u, lol
Posted by: ZREXER | Dec 18, 2021 5:51:35 PM
The only reason I have stayed with a Blackberry is that they have a real key board that in my opinion is vastly better for typing long emails than any touch screen I have used. Now the BB 10 has a virtual keyboard like most other smart phones, so no reson to get another one.
Posted by: Darren S | Dec 18, 2021 6:00:05 PM
I've been waiting too long for this new Blackberry device. No way am I giving up now. I will pre-order once Telus starts accepting them. RIMpire Strikes Back!!!!
Posted by: David | Dec 18, 2021 6:26:09 PM
I have been a BlackBerry user for several years, Torch and PlayBook. I look forward to the new 10. BB may not have all the apps (most of which are just pieces of cool fluff anyway) but BBerrys are well built, rugged and sure don't suffer the casualties that the much less robust iPhones seem to suffer.
Don't count RIM out of the party just yet.
Posted by: C Grant | Dec 18, 2021 8:05:57 PM
I don't know why everyone has to have the latest version of something just because it is the latest version. I have had a BB Bold for several years and it has been great. We also own a BB PB and my Wife and 3 kids (4,8 and 10) abuse the crap out of that thing and it performs very well. My 4 yo has no trouble navigating his way around it. I'm happy that there hasn't been as many new versions of the BB OS, maybe thats why they've been able to keep they're prices lower than apple? I'll buy the new BB10 but not until my Bold and PB burn out. As far as apps go, my heart will not be broken if the new BB10 has 50k apps instead of millions of apps, most apps are time wasted away from your family and friends.
Posted by: john | Dec 18, 2021 8:39:37 PM
Oh, no, My iphone cracked again guess i will have no choice but to order a bb10