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February 08, 2022

Amazon to open real-world store this year: report

Amazon doesn’t need any PR bumps, but let’s give it one anyway, shall we?

A_com_logo_RGBMy favourite Amazon story goes like this: one weeknight in 2010, I caught a late-night showing of The Social Network. Certainly, it was the year’s best movie, and so inspired was I that I came home and said, Hey, I oughtta read the book that was made from.

So sometime after midnight, well into the a.m., I placed an order for Ben Mezrich’s “The Accidental Billionaires.” Before the end of the next work day, it was at my door.

I’m not a paid Amazon advocate, just a fan of its convenience. So why, then, would a service as punctual as the web retailer actually open its own bricks-and-mortar store?

That’s the rumour flying about the ‘net today, reported here by Daily Finance.

*Bing: Compare the Kindle vs. other e-readers

According to the site, Amazon is gearing up to open its first real-world store in the coming months, not in some far-off test market but right at home, in Amazon’s headquarter city Seattle.

Reportedly, Amazon’s real-world store would be a stripped-down incarnation of its web self, devoted to selling Kindles and the e-reader’s products and accessories.

If this sounds like an Apple store rip-off, it kind of is, but more so a copycat of Microsoft’s stores, which opened to much scepticism back in 2009.

People scoffed that a Microsoft store wouldn’t work, but today there are 14 locations across the U.S. As many as 75 more stores are said to be on the way.

A bricks-and-mortar store flies right in the face of the no-hassle, never-leave-home spirit of Amazon, you might say, but much as the way Apple Stores show off iPads, Amazon’s no doubt hoping customers’ physically handling its Kindle will help them fly off shelves just the same.

By Jason Buckland, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...