When it comes to risk, things aren't always as bad as they seem
The world sure looks scary. The television bombards you with so many images of European economic chaos, disaster and mishap that you hardly even want to come out of your cave.
But things may not be that bad, says former journalist David Ropeik in his recent book How Risky is it, Really?
The way we perceive danger is driven far more by rapid, emotional responses than by any reasoned calculation of actual risk, he maintains, pointing to the brain’s risk assessment system and how it can result in gaps between perception and fact.
Basically, we're wired to act now, think later. Our subconscious mind and instincts shape our basic attitudes and decisions long before you have all the facts at hand, forming a “perception gap” between facts and fear.