Would women drink more beer if the bottle looked different?
The sky is blue. Condoms can’t contain the Terminator. Canadians drink beer.
Facts are facts. And, on the day after a long weekend, that third one’s probably ringing especially true for Canucks that dragged themselves into work this morning.
But while beer companies know men, May 2-4 or not, will turn to beer, they can’t be sure women will with any kind of regularity. So, they design bottles aimed directly to get ladies on the lager.
For the record, women have a long public history with beer. One author credits women with first creating suds, and along the years there have been dirndl-clad waitresses impossibly carrying jugs at Oktoberfest and our own Olympic hockey team swigging back on the ice following a gold medal win.
Though with the fear of the fat bulge – and near every women’s publication advising against beer as a means to keep the pounds off – beer drinking among females plummeted. According to a Gallup Poll from the U.S., only six per cent of women in 2009 listed beer as their top alcoholic drink.
A change may be among us, though. The most recent Gallup numbers say 27 per cent of women now say beer is their go-to drink and, while it’s got a long way to go reach wine (48 per cent female market share), direct marketing to women may be to credit.
The latest ad blitz? Carlsberg’s “Copenhagen” beer, a new drink, fashionably-bottled, with no qualms about who it’s designed for.
“We can see that there are a number of consumers, especially women, who are very aware of design when they choose beverage products,” a Carlsberg exec writes on the beer’s website. “There may be situations where they are standing in a bar and want their drinks to match their style. In this case, they may well reject a beer if the design does not appeal to them.”
As you can see from the Copenhagen bottle, it’s made to look more or less like a white wine bottle, which may be more flattering for women to handle in a bar, we suppose.
But women out there: help us out on this one. Would you be more likely to drink beer if it appeared a more fashionable choice? Might you be more inclined to try Copenhagen, which is first being tested in the European/Asian markets, if it looks, well, less like beer?
By Jason Buckland, MSN Money
*Follow Jason on Twitter here. Photo courtesy Carlsberg Group.
Posted by: Vicki | May 24, 2021 12:07:15 PM
No, sorry. I don't care what the bottle looks like.. I can't stand the taste of beer. And since MOST places (you only named bars) put beer in glasses the look of the bottle probably isn't the problem.
Posted by: Katie | May 24, 2021 3:24:24 PM
Beer is always my "Go To" drink, but in a glass, not the bottle, so makes no diff to me ! It's all about the flavour not the packaging..... unless you are a poser !
Posted by: Frolic | May 25, 2021 11:00:15 AM
I drink beer. The casing doesn't matter so much as the ads do. I'm much less likely to drink brands like Coors. Their ads for the Coors mystery mansion are a bit ridiculous. "Drink this beer and you're guaranteed to have a bunch of bimbos begging to jerk you off." I'm not going to drink a beer that has sexist ads like that.
Posted by: Denise | May 26, 2021 9:13:24 AM
I will take a beer over any other drink, any day, any time, bottle or glass, ads or no ads, brown bottle or clear bottle, because I LOVE BEER!!
Posted by: Ladylike | May 26, 2021 11:51:04 AM
Its funny my father has always said ladies don't drink out of the bottle, pour that into a glass. I have never forgotten that So perhaps it is not the bottle that is the problem, its just more lady like to drink beer from a glass.
Posted by: John | May 28, 2021 7:40:32 PM
I drink mostly gin martinis. I also like beer, but it cannot be from any of the big name breweries because their product is simply mosquito piss, catered to the mass tasteless comsumer. I could not give a rat's behind what type of bottle it is in. The bottle does not change its quality or taste, period. Anyone who buys beer based on the shape of the bottle is a complete moron.
Posted by: melonhead | May 29, 2021 6:28:15 AM
Do not like it and it is so expensive. It does nothing to quench thirst, it only makes it worse. It is not the bottle shape, label or whatever. Never been influenced by anything I see on TV.
Posted by: generic viagra | Sep 24, 2021 6:30:27 AM
moderate drinking is ok. but binge drinking as well as eating seriously poses health risk.