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May 12, 2021

App simulates breast enhancement surgery

Boobs. There’s an app for that.

Some women – and some RuPauls – may want to know what they’d look like with a larger bust. They must: otherwise, why would we have this?

Making headlines across the world right now is iAugment, the newest, most controversial iPhone app. With the flick of a finger, women can simulate how they would look if they underwent plastic surgery.

Seriously, check out these pictures.

The product of a New Orleans plastic surgeon, the app uses 3D imaging technology to let women try on a number of new breast sizes – from 210cc to 690cc’s worth of implant (one cup size is about 190cc, according to the Daily Mail.)

Users start by uploading a photo of themselves, either in a bra or bathing suit, and then use a cursor to highlight their breasts for virtual re-enlargement. Women can choose up to 17 different sizes of simulated implant.

“You can show your friends, your boyfriend or your husband and say, ‘What do you think?’” notes Dr. Elizabeth Kinsley, the surgeon behind the app.

Certainly, iAugment is sure to draw the ire of many. It’s a slam dunk argument to suggest the app may  encourage women to get surgery where they otherwise might not have. And, considering the app allows users to find surgeons closest to them, that’s a pretty reasonable dispute.

More likely, though, is that the iAugment will be used by guys who want to see what their girlfriends would look like with bigger cans.

“I think it’s great, we’ve all thought about what our missus would look like if her boobs were a bit bigger,” said one male reviewer of the app.

“I wouldn’t pay for her to get the real thing done though, I’d never afford that, but a fella can dream, can’t he?”

By Jason Buckland, MSN Money

*Follow Jason on Twitter here. Photos courtesy iAugmentapp.com.



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...