Site boosts charity of the day, $1 at a time
Yesterday, we talked about the incredible popularity of Groupon and its clones. Now there’s a similar service that draws attention to struggling non-profits that could use a little help.
Upstart Philanthroper follows the daily-deal styling of Groupon but instead features one charity per day, allowing you to donate as little as a dollar – most charities require a minimum of $10 or $20 – if that’s all you can manage.
The thinking here is that handing over a buck is as tempting as, say, downloading that new app or a cup of discount joe at Tim Hortons.
The tax-deductible money reaches those in need quickly, Philanthroper claims, with most featured charities drawn from six major categories – arts, education, animals, environment, human rights, and health – receiving the funds within the week.
It’s also secure, as the payments are protected by Triple DES encryption, so your personal data is protected.
As for the non-profits to which you're donating, don't worry: they can't see any of your private information either so they won't be spamming you for donations in the future.
In fact, when users make a donation, the money is transferred directly from their bank account straight to the non-profit’s. Rather than take a finder’s fee, the site plans to support itself with ads.
Although not yet available in Canada, Wilson hopes to expend the service internationally in the coming months. Other than supporting subway musicians, I can’t think of another place where you can give small amounts of cash to a large number of different groups so simply and quickly.
Will you sign up once the service hits Canada? Or is a dollar a day simply too little to make a real difference?
By Gordon Powers, MSN Money