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November 18, 2021

Gillette settles razor lawsuit and offers refunds

In the arms race some know as the razor business, The Gillette Company has lost a tiny skirmish.

A proposed settlement in a class action lawsuit against Gillette could mean at least $13 or a free Gillette Fusion Razor for anyone who acquired a Gillette M3Power Razor between May 1, 2021 and October 31, 2005.

The class action lawsuit challenges the accuracy of Gillette’s advertisements for its M3Power Razor, specifically its claims that the razor “raises or stimulates hair up and away from the skin.”

Gillette deleted those claims, which the class action says were false and misleading, from its ads several years ago, but the damage was done.  

Gillette has agreed to pay $7.5 million in total.

To claim a refund, you have to actually send in your M3Power Razor to receive a minimum of $13, depending on where you purchased it, plus $2 postage and handling. You don’t need to send in the M3Power blades and batteries.

If you send in a receipt along with the razor showing that the actual price paid for the M3Power Razor was more than $13, you will receive a refund cheque in the amount of the actual price paid, plus shipping and handling.

Instead of a refund, you can receive up to two $5 rebates for any M3Power blades that you purchased during the period May 1, 2021 through May 2, 2011, and/or any Fusion or Fusion Pro/Glide razor that you purchased during the period January 1, 2022 through May 2, 2011.

To receive a rebate, you must send in the UPC Code or a receipt for each purchase of these products.

If you think you qualify, download a claim form here. The deadline is May 2, 2011.

By Gordon Powers, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...