Will Wal-Mart's banking push into Canada succeed?
Newly-licensed Wal-Mart Canada Bank may have started out with a rewards MasterCard this week, but the low-price retailing giant is really setting its sights on the big banks’ hold on other products such as loans and mortgages.
Good luck with that.
Canadian Tire tried the same thing but ending up selling its struggling mortgage portfolio to the National Bank last year. And Citbank just abandoned the Canadian mortgage business as well.
And while brands like President's Choice and ING do have a sliver of market share, it's going to be an uphill climb for the often-crticized discounter, despite its 318 stores and a deserved reputation as a category killer in other areas.
Nonetheless, the discounter’s low-cost business model could provide new competition to other major players. And its initial card offering is just a bit different from other popular rewards programs.
Shoppers can earn rewards equivalent to 1% of the value of a purchase anywhere MasterCard is accepted, with a .25% bonus of any purchase made at Wal-Mart itself.
In addition, there’s no annual fee, rewards are in dollars rather than points, and you can cash in your savings for purchases of as little as $5.
The Canadian credit card is also different from Wal-Mart’s Discover card in the U.S., which only allows up to 1% cash back on purchases. The U.S. card also uses a tiered rewards system, where total spending has to reach $3,000 in a year to receive the top tier.
Would you see yourself doing more business with Wal-Mart if it starts offering items like high-interest savings accounts and GICs, for instance?
By Gordon Powers, MSN Money
Posted by: Bryan | Jun 16, 2021 8:45:53 AM
Does this company have to have their dirty fingers in everything, seriously. Don't we have enough banks charging us fee's for everything we want to do with our own money, and constantly jacking the interest rate on everyone for everything. Next week I think I have to get my hair cut at the Wall-mart hair salon, and I think I'll buy my next car at the Wall-mart auto dealership, and I think I'm seeing a movie at the Wall-mart theater, seriously F-off Wallmart.
Posted by: Andy T | Jun 16, 2021 9:13:29 AM
Our Canadian banks should have more compitetion. They charge too much services charge and interest. Not egar to do business. You don't know your banker and your banker don't know you. My banker keep changing every 9 months to year and half like.
I will give them a try to see if they work well.
Posted by: Bryan | Jun 16, 2021 9:59:19 AM
We don't need more banks for competition, they are already supposed to be in a competition but instead what they do is all jack rates and fee's the same, essentially making it a monopoly because you can't go anywhere else to get a cheaper rate. But because they're all different companies it can't legally be a monoploly so it then becomes what is called an oligopoly, and this Wall-mart bank will do exactly the same thing. So no matter where you go, you pay all the same fee's, the same amount for fee's, the same interest rate, everything the same. We can't escape it. Add being over taxed, and wages not going up enough to match the rise of prices of everything and then everyone wonders why we're in a recession.
Posted by: John H | Jun 16, 2021 10:05:10 AM
The Canadian backing system, which our government has always protected needs more competition. I am not a Walmart fan but if it makes the big players sharpen their pencils and provide better rates to all of us then Hooray!.
The main reason our banks have weathered the storm in international finance is that they have consistently over charged Canadians for services and manage to make money off all of us in the worst of times.
Bring on more competition!!
Posted by: Zakimar | Jun 16, 2021 12:39:27 PM
I hope that Wal Mart forces our corrupt Canadian banks to change their interest rate policy. When mortgage rates used to be 15%, our savings interest rates were around 12%. Now that interest rates are about 6%, our savings interest rates are a fraction of 1%. The Canadian banks can only cheat us because they are in collusion with "our" government.
Posted by: Barry | Jun 16, 2021 12:42:27 PM
Wal-mart getting in the banking business, sounds good to me! I currently bank with President's Choice Financial and it's great. I also love Wal-mart, lets see what they've got to offer! Wake up Canadians these big banks and there service fees are ripping you off!!! WAKE UP WAKE UP!!
Posted by: Banking in the Real World | Jun 16, 2021 3:42:57 PM
What bank fees are you talking about? Do you mean ATM, cheques, Visa...? You can easily controle that by using common sense. Get off your A$$ walk into the bank and spend 4 minutes with the Teller to withdraw money and pay your bills. This will cost you $0. But of course, if you choose to be lazy, the ATM & Automatic Bank Withdrawals will cost you money for a convenience fee. You can open an account where they allow you a certain amount of cheques per month without any cost to you.
By the way, if you any idea about economics, you would understand the difference between Mortgage Rates and Savings Accounts Most people who understand mortgages have a variable rate which is now 2.5%. The Caveat is that you can't only have 10% down payment because CMHC will ask you to lock in your rate to protect all parties. I feel so sorry for those who have no idea or education on money matters yet it is vital to their well being. When something needs to get done around your home and your not sure how to do, don't you ask friends for some advice? Therefore, why don't you do that with money matters?
Walmart will not be a viable alternative to banking!
Posted by: Jack | Jun 16, 2021 4:08:33 PM
Seriously, join PC Financial - you can use your card at any CIBC atm. Why are all of you paying these ridiculous fees. Send your bank a message by moving your money. That will get their attention.
Posted by: puzzled | Jun 16, 2021 4:36:01 PM
The message will be that you're actually moving over to CIBC since they're the entity that backs PC banking operations.
Posted by: JT | Jun 16, 2021 5:10:09 PM
I'm with "Banking in the Real World" on this one. Do your research and find a local bank that doesn't charge fees for the services you're looking for... unless you're looking for something very special they are out there.
I also agree with this person's take on interest rates. Once again learn how the system works if you'ld like to find ways of improving your own situation.
Wal Mart won't improve anything for those willing to do some research.
Posted by: get real | Jun 16, 2021 5:13:14 PM
Join a credit union....
Posted by: Seriously? | Jun 16, 2021 7:54:02 PM
Working for a bank, it always amuses me how much people will complain over having to pay $12 or even $4/month for their banking package, but have no problem dishing out hundreds of dollars every month to other providers such as cable, internet, cell phone, etc. And what about that $4 Starbucks you drink every day? Most people seem to forget that a bank is a business and they are providing a service. True, banks do make a lot of money. Want to cash in on that? Buy shares!
Im even more amused by the comments from people who are cheering for Walmart to come after the banks, when Walmart had profits 3 times the amount of any of the major banks in Canada last year, yet pays the majority of its employees minimum wage. Im not trying to bash Walmart, but at least banks provide a somewhat liveable income to its employees.
Posted by: Alex | Jun 16, 2021 8:13:35 PM
Walmart is the last place I would put my money.
That includes their new bank, their stocks and their cash registers.
Posted by: mark | Jun 16, 2021 8:40:48 PM
Check out Young and Free Ontario offered through Libro Financial Group and United Communities Credit Union
Posted by: mark | Jun 16, 2021 8:41:32 PM
http://www.youngfreeontario.com/
Posted by: Lesli | Jun 16, 2021 11:38:29 PM
Banking at Walmart - no thanks.I will never bank there or shop there. And by the way - what`s with the scams at the check-out`s : customers donate a dollar to a charity & Walmart takes the credit & tax break. They don`t even have reach into their own pockets! Nicely played - greedy Walmart They never pay their fair share. My conscience forbids me to enter this place.
Posted by: Carnotic | Jun 17, 2021 2:34:47 AM
Andy T, Barry, Zakimar, John H , get your head out of your a$$ Do you really want to support a company that that treats their employees like crap. You have no idea at all about what an anti people company wal mart is, they really are the worst of the worst. Do you really want to make them richer? But if you wear PJ's when you go shopping ... well, what more can I say.
Posted by: Scott | Jun 17, 2021 2:58:01 AM
This is for Lesli-Look around at other stores Walmart is not theonly store to pull the "scam"your talking about-Zellers,Loblaw/Superstore,Safeway and others do it too so dont target just Walmart,they are all guilty of it but these stores also post signs saying what they raise the money for and alot of it goes back to local communities.i am glad your conscience is telling you its ok to spend more money elsewhere on the same item at Walmart.Maybe you have money to spend but a lot of people dont.
Posted by: Carnotic | Jun 17, 2021 3:16:10 AM
Better to spend your money at Costco, they treat their employees like they matter, and with decent wages.just Google Wal Mart to see all the dirt they have on them
Posted by: Cat of the north | Jun 17, 2021 10:45:29 AM
I am not going to bank at Walmart since they have a life insurance for all their employees and correct the money themselves when their employess die. They are very greedy and don't treat their employees right and they get most of their cheap products from China. I rather supporting our Canadians banks or our Credit Unions and shop at Superstore, Save on Foods or Zellers. We must keep our local economy strong by supporting our local business.