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May 07, 2021

Lawrence Taylor latest shamed athlete to lose endorsement

Somewhere, Tiger Woods and Ben Roethlisberger are breathing a sigh of relief.

There’s been a lot of speculation on whether athletes losing sponsorship deals for bad behaviour is news or not. But it’s well worth reporting, for my money.

Following the severed endorsement deals of the aforementioned stars, the latest in what’s becoming a long line of shamed bad boys is Lawrence Taylor, the Hall of Fame linebacker who was dumped today as a spokesperson for NutriSystem.

Taylor, 51, was canned amid allegations he’d raped a 16-year-old girl in New York state earlier this week. The N.Y. Giants great, who may be best known to a generation for appearing on Dancing with the Stars  last year, has repeatedly denied any wrongdoing took place.

It isn’t known how much Taylor’s deal with NutriSystem was worth.

By Jason Buckland, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...