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October 23, 2021

Burger King Japan unveils 7-patty burger to promote Windows 7

Microsoft, as you might know, is a big company.

I wouldn’t know an employee stationed in, say, New York, and an employee in New York likely wouldn’t know one in, say, Paris.

The point? There are a lot of moving parts that make the method to this madness.

So it’s with the same incredulity as you I present Microsoft’s latest promotion for the release of Windows 7 in Japan.

Apparently, the buzz around the latest operating system in the Far East has called for the most unlikely of pairings.

Burger King Japan has hopped on board and is now offering a SEVEN PATTY WHOPPER (!) as of yesterday, at a cost of 777 yen to the first 30 customers. (The regular price will jump to about 1,450 yen – or around $16 – after, according to

I know what you’re thinking, and so was I. Here are the burger’s specs:

-5.1 inches tall
-1.7 pounds
-2,120 calories

This isn’t the first of the unconventional promos Microsoft has pulled off to pimp Windows 7; it launched a giveaway of the new OS for everyone living in the Dutch village of Zevenhuizen (“Seven Houses”); it also decorated the Spanish town of Sietes (“Sevens”) in Windows-themed colours.

But, it just may be the weirdest. Of course, what do I know? My pitch to do this in celebration of Windows 7 wasn’t even considered by the bosses.

By Jason Buckland, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

James HaversJames Havers

James is the senior editor of MSN Money living in Toronto. He has worked for the Nikkei Shimbun (Tokyo),,, Canadian Business and other publications. Havers turned to journalism after teaching overseas.

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...