Burger King Japan unveils 7-patty burger to promote Windows 7
Microsoft, as you might know, is a big company.
I wouldn’t know an employee stationed in, say, New York, and an employee in New York likely wouldn’t know one in, say, Paris.
The point? There are a lot of moving parts that make the method to this madness.
So it’s with the same incredulity as you I present Microsoft’s latest promotion for the release of Windows 7 in Japan.
Apparently, the buzz around the latest operating system in the Far East has called for the most unlikely of pairings.
Burger King Japan has hopped on board and is now offering a SEVEN PATTY WHOPPER (!) as of yesterday, at a cost of 777 yen to the first 30 customers. (The regular price will jump to about 1,450 yen – or around $16 – after, according to Japanator.com.)
I know what you’re thinking, and so was I. Here are the burger’s specs:
-5.1 inches tall
-1.7 pounds
-2,120 calories
This isn’t the first of the unconventional promos Microsoft has pulled off to pimp Windows 7; it launched a giveaway of the new OS for everyone living in the Dutch village of Zevenhuizen (“Seven Houses”); it also decorated the Spanish town of Sietes (“Sevens”) in Windows-themed colours.
But, it just may be the weirdest. Of course, what do I know? My pitch to do this in celebration of Windows 7 wasn’t even considered by the bosses.
By Jason Buckland, MSN Money
Posted by: Jan-Michael | Oct 23, 2021 9:29:48 AM
At a time when there are food shortages in many parts of the world and homeless people everywhere, I would have liked a promotion to build nomes with lots of WINDOWS ( 7 panes each)
and maybe a donation of 7 pounds of food (rice or flour) and 7 litres of water for every 7 systems manufactured or OS upgrades. The Whopper idea is awful and connects Microsoft with unconnected reality! The windows in towns with 7 in the name again is rediculous waste as it is not only unsightly ( who would) put Microsoft colours on their house or town? Money to do it just to tear it down could have clothed children. I am clearly disgusted at the teams of promoters.
And Bill(Tre)Gates does a lot of positive stuff. Does not make sense or cents!!!
Posted by: Dave | Oct 23, 2021 2:14:59 PM
Bill Gates donates more to charity than the average person or company, so keep your bleeding heart crap to yourself. It's publicity only and shouldn't be taken so seriously.
Posted by: Conrad | Oct 23, 2021 2:27:04 PM
I agree with Dave....
That sandwich does look really disgusting though, I would love to see someone try to eat one.
Posted by: Graham | Oct 25, 2021 7:53:57 PM
Let them eat cake!!!
Posted by: Dave Brown | Oct 27, 2021 12:08:58 PM
I can't imagine this generating a lot of sales. Perhaps an interesting exercise would have co-opted competitive eating professionals to cross promote the products and leverage the Microsoft brand...
http://www.youtube.com/watch?v=Tcnpi_gM2Oc
Posted by: abarker | Nov 6, 2021 10:40:28 AM
Bill Gates donates to a cause and inturn receives a hefty tax write off. Please don't fool yourself!
Posted by: S | Nov 6, 2021 1:05:46 PM
Bill Gates doesn't even own Microsoft. His wife should be credited for all the philanthropy Bill does since she's the one that got him to do it. I agree that a more concious promotion in this world financial instability would've been the most modern way to advertise the product. Showing that your doing good for someone else rather than encouraging gluttony is always a better message.
Posted by: Xafoon | Nov 6, 2021 3:56:15 PM
I agree with Jan-Michael. I think offering to feed the over fed even more food is ridiculous. This would have been an excellent opportunity for Mr. Gates to mix business and charity, and show others that the two can go hand and hand. Being socially responsible and contributing to every ones well being is something that could be done at all times. I would like to see more substance to the next wave of the promotional campaign. Hopefully, we'll see 7 houses built for the Katrina victims, or 7 cars given to people who lost their cars due to loosing their jobs, and now can't find work because the do not have a car, or maybe we can see 7 kids who would otherwise have not been able to go to university receive bursaries to go to university, and finally I would like to see them sponsor the required medical treatment for 7 Somali kids who need life saving medical help that they do not have access to. Please go this website if you want/could help.
http://www.hiiraan.com/news2/2007/Dec/the_miracle_broker_abdi_gaal_devotes_his_time_to_helping_somali_children_get_needed_medical_attention.aspx
Posted by: rivercity | Nov 9, 2021 10:54:34 AM
I think the "give 7" idea to promote Windows is a good one; perhaps someone should point out to Bill Gates that gluttony happens to be one of the "7 deadly sins" according to some doctrines.
Posted by: Dark Pimp | Nov 13, 2021 10:28:33 AM
Finally the Heart Stopper burger from the Burger King parody Burger Shot from Grand Theft Auto 4 becomes a real thing lol.