Let’s brainstorm together: if there is one place on earth where people linger too long, where is it?
Indeed, there are few social meeting spots as cliché as the coffee chain, yet still it persists, Starbucks being the place you want to be if your desire is to be seen in public typing on your laptop, studying for an exam or wearing a cashmere scarf with glasses absent prescription frames.
Business-wise, having people spend incredible stretches of time in your outlets is a big money maker for Starbucks, though in the U.S. the franchise has found a way to lure customers in for even longer.