Celebrity names increasingly powerful lures for scammers: report
Just like the music charts, celebrity names pop in and out of favour. Scammers know this, which is why they use the top names as lures for malware scams and identity theft.
Famous names are used for a whole host of tricks, from people actually posing as celebrities to bogus endorsements of products and events, says Scambusters.
One of the most prevasive stunts is to use the name of a well-known figure in emails or messages on social media like Facebook and Twitter to lure victims into clicking an attachment or a link that downloads malware onto their PCs.
However, it turns out that not all celebs are equal when it comes to the popularity of their names as bait for click tricking. And, like celebrity status itself, the names change over time.