Men and women differ when it comes to holiday spending: report
While shoppers may decide to opening their wallets a little wider this holiday season, they’re still interested in getting a bargain.
But just what constitutes a deal seems to differ sharply when it comes to gender. The research found that men and women have varying wish list priorities, although gift cards and money top both lists.
According to Discover, Mars and Venus shoppers are ...
* setting a limit, and checking it twice: 53% of women have set a budget for the holiday season and plan to spend $885 dollars, on average. Men expect to spend about two thirds of that.
* spending more on their children: Twice as many women, 56% compared to 28%, will spend the most on their children.