Life insurance simply not a top financial priority: study
According to LIMRA research, both men and women are less likely to own life insurance than they were 10 years ago, but the declines were larger for men.
Men are now approaching the traditionally lower ownership rates of women. Thirty-nine percent of men and 43 per cent of women actually have no life insurance coverage at all.
Most notably, middle-aged (35-54) married men are typically in their highest earning years, and half are fathers. Yet, this group had double-digit decreases in the proportion owning individual life insurance from 2004-2010.
And that trend seem to be continuing. People just aren't buying the way the used to. For instance, even though one third of new parents agree they lack suffient coverage, 6 in 10 of tem don’t shop or buy life insurance within two years of the birth, according to LIMRA research.