Are you all that satisfied with daily deal sites?
As the Christmas lights go up, daily deals sites such as Groupon and LivingSocial, as well as a stack of local clones, are ramping up their offerings for the holiday shopping season.
This despite continuing reports of both consumers and businesses falling victim to Groupon remorse – that sinking feeling that, upon reflection, the decision to purchase or even offer a daily deal was, well, a bit unwise.
In a survey conducted for the listing service Manta, 82% of small businesses say they plan to steer clear daily deal sites this year, largely because they generate such a low rate of repeat customers.
What's worse, naive or simply stunned vendors regularly underestimate demand, which means your coupon is either devalued somehow, subject to more restrictions than you’re willing to put up with, or simply becomes little more than a scam.
Here's the latest example.