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June 19, 2021

Automated flower service makes up for all those good intentions

No power tools this Father's Day? Well, maybe they simply forgot. Or your spouse/partner simply didn't hound them enough.

You, of course, wouldn't be so foolish -- which is the key to KeepHerHappy, an automatic flower delivery service website geared for forgetful men who are married or in committed relationships and hope to stay that way.

“We’ve completely automated the flower-purchasing habits of men and made life a lot easier for our customers,” co-owner Dan Fallak tells the Ottawa Citizen.

“Men come to our site, enter a few details about their wife or girlfriend, as well as some important dates and we automatically ship her flowers on special events such as Valentine’s Day, on her birthday and on their anniversary,” he explains.

Being someone who forgets important dates, Fallak drew on his own experiences to start the online business: “I’ve had a few experiences with waiting until the last minute on certain gifts and I didn’t like the feeling of throwing something together at the last minute.” 

While there are already several reminder sites around, this ome also offers a package for $129.99 that includes delivery of three flower arrangements with a personalized note on special dates within one year. But there are discounted deals available as well

To order, you simply enter your partner’s name and the dates the arrangements should be delivered and the address. You can add a personal message, or for the the truly relationship-phobic, choose from a variety of preloaded messages.

Do you need help remembering those important dates? Or have you devised a system that helps avoid disappointing those you love?

By Gordon Powers, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...