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January 30, 2022

A look at Super Bowl ticket prices through the years

The worst-kept secret in sports may revolve around Super Bowl tickets, which advertise a face value but usually sell for two, three, four times that figure.

This year, certainly, will be no different: tickets for Sunday’s game in Indianapolis technically cost between $800 to $1,200, but only a select number of fans get the chance to buy them for that.

Instead, provided you’re not a Colts season ticket holder, league sponsor or other VIP, your charge for going to the Super Bowl this year should came at an average clip somewhere between $2,800 and $3,623, according to new reports from StubHub and Ticket Exchange.

That’s a lot, but how does it stack up against prices from Super Bowl’s past?

Interestingly, median ticket prices for this year’s game are down from where they stood in 2009, when at the peak of the recession they still went for about $3,100.

*Bing: Look up Super Bowl tickets on StubHub

This year, however, the costliest tickets are still a sight to behold. In 2008, the max seat price was – ahem – just $9,850. So far, for Sunday’s Giants-Pats rematch, already one seat on the 40-yard line has been sold for $17,048.

Here’s a snapshot of Super Bowl ticket prices through the years:

-Super Bowl I, 1967: Football’s first Super Bowl opens with ticket prices cheap even when inflation is considered. From $6 to $12, tickets to Super Bowl I would cost just $81 at most in today’s dollars.
-Super Bowl XIV, 1980: Tickets to the Steelers-L.A. Rams game in Pasadena cost much more than they did 13 years earlier, but at $75-$150 for a seat still come cheap. A goofy quote from the Pittsburgh Press’ Jim O’Brien in 1980: “(Scalpers) are getting – can you believe this? – as much as $350 for a seat on the 50-yard line.” Can you believe this?!
-Super Bowl XXVII, 1993: A case of communism at the Cowboys-Bills Super Bowl in L.A. All 103,000 seats at the Rose Bowl are priced at $175 per ticket, no matter their location.
-Super Bowl XXXIII, 1999: A monumental boom in just six years. A little more than half a decade after tickets went for as little as $175, the Broncos-Falcons Super Bowl in Miami brings with it South Beach-inspired prices. Tickets balloon to $1,700 each on average, with scalpers charging at least $5,000 for a midfield seat.

A decade later, as we discussed earlier, ticket prices had nearly doubled, and now here we are today, when a single seat on the 40-yard line costs almost $20,000.

Oh, and want a luxury suite at Lucas Oil Stadium in Indianapolis Sunday? If you can get one, that’ll be $605,898, thank you very much.

By Jason Buckland, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...