Why retailers love Super Bowl weekend
While your Super Bowl experience might not cost as much as, say, General Motors’ will, consumer spending for the NFL title game is nonetheless significant. Even in Canada.
In fact, shoppers are forecast to dole out a whopping $10.1 billion ahead of Sunday’s Packers-Steelers showdown in Dallas, the highest such figure recorded to date.
And while it’s not exactly Christmas, it’s still something: it’s showing that Super Bowl weekend, not unlike Boxing Day, Black Friday or Valentine’s Day, is becoming a shopping landmark right before our eyes.
According to the above-noted study, conducted by BIGresearch last month, the average shopper will spend about $71.51 on food, beverages and decorations for their Super Bowl parties this year – a figure up from $64, last year’s tally.
Now, those aren’t exactly Christmas-like figures, though they are substantial. Especially, of course, when you consider that about 25 per cent of consumers say they plan to purchase a new TV to watch the game, too.
And it’s not just Americans that dive in for the Super Bowl. Canadians are suckers just the same, and nowhere has it become more apparent than at big box retailers, who would love nothing more than to use a game with no north-of-the-border cultural significance to sell you a plasma. Just look: Best Buy and Future Shop have all you’ll ever need!
Indeed, while Super Bowl spending has transformed into a powerful retail season, we’re still not likely to spend near what attendees of the game and its parties will.
Tickets for the game, as you know, don’t come cheap; the lowest-priced seat on Stub Hub goes for more than $2,100. And that may just scratch the surface if you’ll be in Dallas this weekend and want the whole Super Bowl VIP experience.
It’ll cost you at least $750 to get into Diddy’s “Fantasy” party, about $2,500 to attend Prince’s soiree and as much as $6,667 ($80,000 for a table of 12) to land a “stageside cabana” for Sports Illustrated’s exclusive, David Guetta-DJ’ed shindig, according to Reuters.
All that’s fine, though. Stadium-goers will surely save on parking. After all, a space close to the stadium only goes for about $990 a pop.
Will you throw a Super Bowl party this year? What will you spend to host?
By Jason Buckland, MSN Money
Posted by: Steve Zussino - Canadian Coupons | Feb 4, 2022 3:38:03 PM
That is shocking how much people pay to watch this game (never even watched the game last year).
I used to be a big football fan - not anymore.
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Posted by: SirRichard | Feb 5, 2022 2:22:19 PM
Lord help us...... another form of crass american showmanship. The name 'super' signifies the biggests and the best one can offer. I suppose that is all the republic south of us has to offer.... superlatives. The game itself? There is some need for more desire and better imagination. However, that is what the americans lap up and pay enormous bucks to watch. The glitter of entertainment is what they are really looking at watching, not the sport or game.
On the other hand, the american business men have done an admirable job copying a canadian sport (yes canadian.... the game football was invented here in Canada, as a hybrid of british rugby), putting a commercial spin on it, placing a catchy name on the event and presto..... money making. I suppose that is what it is all about in america.
Myself, I will be enjoying family and friends in person...... not fixing myself in front of the idiot box.
Posted by: celina nikkel | Feb 5, 2022 2:41:51 PM
super bowl is tha like hockey lol? hockey is canadas sport and is a much better game than apeball but i have to admit ill be watching it lol hope its not a stinker boring game go bills lol
Posted by: whitey | Feb 8, 2022 1:48:30 PM
"...nowhere has it become more apparent than at big box retailers, who would love nothing more than to use a game with no north-of-the-border cultural significance to sell you a plasma..."
I absolutely disagree with your statement as the NFL and the Superbowl is not just American anymore. It is a world wide pop culture phenomenon. Not everyone across the world watches, but the same can be said of hockey and Canada, yet it is still Canada's game. This game is one of the world's most watched events and certainly most hyped events. Clearly there is not only a "north-of-the-border cultural significance", but also a world cultural significance. Just because you don't watch it doesn't make it less significant, no more than Billy Bob's grandma in Kentucky who may not watch it.