Ashley Madison offers $25M to name new NFL stadium
Say what you will about AshleyMadison.com – and God knows people have – but they’ve got a nose for public relations.
The notorious pro-adultery “dating” site is back making headlines today after offering $25 million for the naming rights to the new Giants/Jets stadium, set to open later this year.
According to TMZ (yeah, I know), the deal is for a five-year term, which the site whose tagline is “Life is short. Have an Affair” would raise if another higher bid is offered to the stadium’s ownership.
Five mil a year is, by contrast, fairly cheap for the naming rights to an NFL stadium. Bank of America pays $7 million a year to sponsor the Carolina Panthers, while FedEx forks over $7.6 million to similarly back the Washington Redskins.
And neither of those fields are in the league’s largest TV market.
Of course, this is all beside the point because there’s no way in Rex Ryan’s lap-band surgery the Giants/Jets will accept Ashley Madison’s bid.
Even near the tail end of a recession that’s caused big corporations to cut back on the costs needed to plaster their name on a sports stadium, there’s little chance the Giants/Jets – or the no-nonsense NFL front office, for that matter – would even consider partnering with a brand like Ashley Madison.
In fact, who’s to say the offer is actually legit, seeing as it reeks of other headline-chasing business the site has engaged in lately?
You might remember the adultery service getting rejected for a commercial spot in last year’s Super Bowl – which the Giants/Jets will host in 2014, by the way – and recently hiring Michelle McGee, Sandra Bullock’s tattooed nemesis, as a spokesperson for its TV ads.
No, this move isn’t much more than a savvy PR grab for Ashley Madison, something that idiot media members like myself fall for to keep printing the service’s name all over the Web.
Wait … what was my point again?
Have a great weekend, everyone.
By Jason Buckland, MSN Money
Posted by: Duke Nukem | Jun 14, 2021 10:20:38 AM
I heard Jerry Jones offered 50 million to name it Cowboys Stadium
Posted by: Paul M | Jun 14, 2021 12:57:36 PM
Haha, good one! Seriously though, this is just another indication of how society is going down hill. Promoting adultery is ridiculous. I'm not naive and I understand the reasons why it does happen but do we really need to promote it. I hope the NFL makes the moral decision here.
Posted by: Wayne Frazer | Jun 14, 2021 2:02:15 PM
Yes, we should be upset if the NFL allows a pro-adultery site naming rights to a stadium, but not upset when they continue to allow any number of wifebeaters and drunk drivers on the field every week.
Posted by: Mike O'Brien | Jun 14, 2021 4:40:04 PM
Everyone gets screwed anyway with the prices they charge so call it what it is. LOL!
Seriiously, that is really bizarre and the fact that this website so successful is a statement of our current social fiber. Perhaps people should think before they say "I do".
MO
Posted by: SUSAN | Jun 14, 2021 5:23:41 PM
I think this is ridiculous! Someone should have shut that whore down a long time ago. I'd like to meet her just so that I could kick her ass! The Ashley Madison website and commercials promote extramarital affairs and it's sickening. What kills me the most is that these commercials are on prime-time tv for kids to see...like wtf?? I've been engaged a couple of times, but never married and this is probably one of the reasons that I had lingering around in the back of my mind as to why I didn't take the walk down the aisle...who the hell needs the grief of a cheating husband or wife...I say, "If you wanna sleep with other people, why the hell don't you just stay single, ffs?!?"
Posted by: Lisa | Jun 14, 2021 5:52:14 PM
lol...why not stay single Susan?? lol Well...because noone tells you when you are in your early to mid 20's that the infatuation is not going to last more than 5 years. So people get married believing it will. Answer your question? As for Ashley Madison...go ahead...name the stadium.
Posted by: Bob | Jun 14, 2021 6:04:55 PM
Would anybody be a passenger in an airplane if half of the aircraft crashed?? Why the hell are people still getting married when half end up...crashing?? The family is the foundation of society....what a bunch of religious crap. And the half that don't crash....how many are truly wedded bliss??? Society needs to get out of the religous dark ages and into current reality. Open marrige is the future if marrige is to survive at all. I love the name...a sign of human progess...right on!!
Posted by: NibletsByGosh | Jun 14, 2021 6:17:19 PM
Yeah...somehow this really doesn't surprise me in the least - go figure that the company that sells heartbreak and degeneration would have the money to name a stadium after it. I'd honestly be surprised if Ashley Madison gets turned down. Let's face it, folks, our society's morals have been on a rapidly increasing decline for a number of years now - good gravy, we give more attention, money and respect to 'entertainers' than we do to educators of our children. There's no sense in even trying to pretend that marriage, in its traditional sense, even exists anymore in modern-day society; instead of "till death do us part", it's "till I get tired of you." Don't even get me started on the breakdown of the family...we've "evolved" into a society of self-centered, entitled, rude, selfish idiots who'll gladly screw over the next guy if it means we get further ahead.
Another point scored for team "Humanity Sucks".
Posted by: Noel Biderman | Jun 15, 2021 7:08:41 AM
While it is true that the NFL did reject our SuperBowl ad, NBC affiliates, like those in Houston, DID run the ad during the game, choosing to be a broadcaster and not a regulatory body. Second, and more importantly, we are 100% serious about the naming rights offer...and while i agree that there are obstacles to overcome, we hoped to see some dialogue begin around our bid.
Posted by: Not so Gullible | Jun 15, 2021 9:00:22 AM
Ashley Madison doesn't want the naming rights. They simply want the publicity that comes with it. This was a clever way to be in the forefront of the media without having to pay anything. Now everybody knows about Ashley Madison and they will get people onto their website. The more people tune in, the higher revenue they can charge with their advertisers. if the stadium did come back and agreed to take the 25 Mil, A.M. would simply back down and say they have changed their minds.
Posted by: Misanthrope | Jun 15, 2021 10:16:06 AM
Although I have nothing against Ashley Madison and I couldn't care less about what people do behind there spouses backs, I really doubt Roger Goodell will let this fly.
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Posted by: Cheatbuster | Jul 13, 2021 6:10:20 PM
Better yet, name it Cheateralert and kick Noel Biederman's a** to the curb.
Posted by: Ashley Madison | Oct 4, 2021 9:53:48 AM
Before getting involved with a matchmaking site that caters to cheating and affairs, you should become more informed!
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