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February 02, 2022

How to save on Valentine's Day roses

It takes the loss of about $100 for a man to finally stop and say, “Good Lord, what is the deal with roses, anyway?”

Chances are that lightning bolt goes off in the days leading up to February 14th, the only time of the year most guys have a reason to buy them. Unless, as Jay Leno might say, you’re Tiger Woods. (Click here now.)

They say the rose has long been a symbol for beauty and romance. The ancient Greeks and Romans identified the flower with Aphrodite and Venus, the goddesses of love who no doubt insisted a dozen-piece floral arrangement should cost at least three figures.

Fact is, you’ll need to shop around to get a good deal on roses come Valentine’s Day. SmartMoney.com has a list of ways to cut your costs this year, and no piece of counsel is as important as the not-so-explosive advice of “compare prices.”

According to the site’s Kelli B. Grant, florists use “complex algorithms” based on their early order numbers to set rose prices for the days leading up to Valentine’s Day.

“As the holiday approaches,” Grant says, “they may offer sales on arrangements that haven’t sold well, and pump up prices on those popular bouquets with dwindling supply.”

Nowhere is this trend more evident than Canada, where the dent roses’ll leave on your pocket will be only as big as you let it.

Consider two different-yet-similarly-named national flower delivery sites, RedRosesCanada.com and CanadaRoses.com …

A 12-rose arrangement at RedRoses is listed at $109.95, a far cry from $75, the least expensive dozen of the flower you can find on CanadaRoses.

The lesson? Look around for the best price. “Getting a good deal on flowers this Valentine’s Day requires that you not linger too long when you stop to smell the roses,” writes Grant.

Be sure to check out the rest of SmartMoney’s tips, but here are a few of their most notable recommendations:

“Get a weekday delivery.” – Since V-Day falls on a Sunday this year, weekend rose deliveries are jacked up in price. Get your flowers Friday or before.

“Slash stem length.” – Often times, the longer the rose stem, the more expensive the bouquet. Save cash by getting shorter flowers and stashing them in a smaller vase to compensate for lost size.

“Think pink.” – Red roses are the costliest by a far margin, according to many florists. Consider a different coloured arrangement – like pink, yellow or lavender – to conserve money.

By Jason Buckland, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...