Free Burger King breakfast sandwich Friday morning
Hungry this morning?
If you happen to see this on the way to work – or, if you’re already there and can slip out for a quick snack – Burger King is the place to be right now.
Yes, Burger King. The fast food chain is offering a FREE breakfast sandwich this morning between 6:30 and 10:30, no purchase required.
Check out a pic of the sandwich here (scroll down a little), but it looks pretty great. Egg. Bacon. Cheese. Croissant. Good.
Now, if you’re the type of person to be a bit sceptical about a Burger King breakfast treat, you’re probably not alone. But let’s at least appreciate what the restaurant is trying to do here.
This promo seems awfully similar to the free coffee campaign McDonalds trotted out back in April. With a product it felt was too good to be dogged by society’s pre-conceived notions of where a good cup could come from, Mickey D’s simply gave it away for two weeks last spring in a bid to cut into the market share dominated by Tim Hortons and Starbucks.
Did it work? Numbers-wise, the jury’s still out. But the java crusade did do well to turn a lot of heads, and we’ve certainly been hearing a lot more comments like, “You know, that McDonalds coffee ain’t half-bad” since the deal.
It’s a slow process to gain a product’s public approval, surely.
Considering that, then, this Burger King promo is quite ironic. The chain is aiming to take a bite out of the breakfast sandwich market – like Ronald and his Golden Arches did with coffee – which has long been cornered by its incumbent leader. The irony, of course, is that that leader is McDonalds.
Tough to blame BK for the initiative, as even its detractors would have to admit. With McDonalds’ supremacy, Tim Hortons’ semi-recent arrival and Subway’s successful shift, Burger King is but an afterthought when you consider mass-marketed breakfast options.
For the King, today’s to changing that.
By Jason Buckland, MSN Money
Posted by: Mike Chisholm | Feb 5, 2022 10:09:35 AM
I enjoyed my free breakfast sandwich this morning. Thanks BK! And from time to time I will enjoy another. Only it will be as with my decision this morning...wherever I get the best deal. While I like the Tim Hortons and McDonalds Mcgriddle sandwiches the best, I don't feel it is worth paying crazy prices for an egg, a buscuit and a couple slices of bacon.
Just give me a smokin deal on a decent sandwich and you got me. I'm a pretty reasonable guy
Posted by: Johnny | Feb 5, 2022 11:02:03 AM
I just got back from BK on Feb. 05 and I too really enjoyed their breakfast sandwich. The sausage was seasoned just right and the cheese was good too. I think I'll certainly be going there more often for a good, inexpensive, fast breakfast.
Long Live The KING!
Posted by: Jeevan | Feb 5, 2022 11:39:28 AM
It is more of a sham. I drove with my kids in the morning to two of the BK locations and after waiting for more than 15 minutes in the drive thru line up was turned away as they both were not participating in the free promotion. Wouldn't it be better if BK always advertises the locations which are actually participating in the promo. What a waste of time and energy!! In the end, I landed buying them breakfasts from McDonalds.....
Posted by: the pinch | Feb 5, 2022 12:27:13 PM
Now here's a company that's trying to do something good for us. There's a lot of fat in those buns but there's a lot of nutrition, too.
There are people out there that would call two of these food for a day. And we complain about waiting 15 min in the effing drive through?????
Something about getting off yer fat arse......but then, those poor and destitute are SOOOOOOOOO demanding. Hell of an example to set for the kids, too!
Posted by: Pfef | Feb 5, 2022 2:24:32 PM
ANOTHER FAILED PROMOTION - BK....GET YOUR STORES ON BOARD WITH YOUR PROMO'S
YOU WONDER WHY MC D's IS THE CLASS ACT OF FAST FOOD!!!!!!!!!
I came in during breakfast hours and they said the Promo starts in half in hour...WTF...the signage clearly stated during breakfast hours.......CHANGE THE RULES AGAIN???
I have tried to email the company about there lack of proper advertising - never mind the extremely rude employee at the drive thru that said - hey wait - I can't take your order?? So I waited like 2-3 minutes and said over the intercom......are you ready to take my order....I'm the only car in the drive thru????
GUESS WHAT - YOU CAN ONLY CONTACT THE USA head office about a Canadian Promo...NICE.
You can clearly see why BK keeps failing to live up to a quality fast food operation when they cannot execute a simple promotion
Posted by: John Peters | Feb 5, 2022 3:43:40 PM
Burger King is the King of Trans Fats. They can offer me their entire menu for free and I will pass on it.
And I agree with the posts above. If they want to have a promotion, they should have it at all locations.
Posted by: JC | Feb 5, 2022 5:41:23 PM
It is sad to see people saying, "I'll consider going there more often." It is even more sad to see people speak of Fast Food joints being "class." Fast food is terrible for you whether free or not. Might save you a few bucks now but see how happy you are with your breakfast bun when you have diabetes or a heart attack or stroke.
Posted by: Terry Ibey | Feb 5, 2022 7:51:15 PM
I am a Harveys fan personal I don't mind paying a little extra for quality fould that you can watch them make and choose your own variety of toppings at no extra cost, mcdonalds to me is just to small a serving size//TI
Posted by: WintermuteTO | Feb 5, 2022 11:00:33 PM
Don't get it - would take approximately 15 minutes to make one at home in the AM and you can control the content - so what if it is free.
Posted by: Karl | Feb 5, 2022 11:41:28 PM
Well some campaign, I never even heard about it until Friday night. I attempted to go to the Arch's tonight for our son, lined up big at the drive thru. Next door at BK, no cars, go figure? They need all the help they can get. Get some better motivated staff first, JMO
Posted by: Yam Digger | Feb 6, 2022 12:01:09 AM
Of the "BigThree" burger joints (McDonald's, Wendy's, Burger King), BK comes in a very distant last. I had a Whoper the other day when it was on special, and quite frankly, it was disappointing. Wendy's makes the best of the three; but I notice that they're getting a little bit expensive these days.
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Posted by: corazy | Feb 9, 2022 4:04:58 AM
Every restaurant posts the nutritional value, so if you choose heathy or not is not the point.
Most people who grab a quick meal at these places know there are better options, but for $1.39 what do you think your getting? NOBODY eats this for every meal!
What is brutal is SLOW service at a FAST food restaurant. Worse are FRANCHISEES who REFUSE to embrace MARKETING that MAY cause someone to give a S**T about their restaurant. I make a personal note of which are FRANCHISEES and go to a company owned store! SIMPLE!!!!!!
Posted by: Haris Pilton | Feb 11, 2022 2:53:29 PM
I enjoyed two free breakfast sandwiches last Friday. Excellent! (Yes, I went to two locations that morning.) BK has been my favourite breakfast spot for years (although, I don't go too often - usually when 2 for 1 coupons are out). I don't know how some of you can screw up a freebie. A bit of advice: don't show up with a load of kids in the drive-thru looking for free menu items. It looks like you are trying to get more than your share (which is one). Get out the car and go inside. And how do you manage to hear about the promo and then go to two stores that are not involved? Couldn't you go to the stores that you learned about the promo from? (Assuming you heard about the promo in-store.) Are you messing up on purpose so you can badmouth a company? Some people could probably screw up a glass of water.