Pizza Pizza offering free lifetime pie for 1,000,000th online order
Willy Wonka is often discussed when it comes to great marketing ploys.
His Golden Ticket idea was a worldwide hit, sending Germans, Americans and British alike into a chocolate-buying frenzy.
But experts tell me that whole thing was a ruse for some movie; contrary to popular belief, Willy Wonka and the Chocolate Factory was not a documentary (meaning then, if you’re paying attention, the multidirectional glass elevator hasn’t yet been patented.)
So if that’s all the case, then there’s still a running for the best ad strategies – and one nominee might be found in Pizza Pizza.
The nationwide chain has started a running contest that will give free monthly pizza for life to whoever places its one millionth online order.
As of Friday afternoon, Pizza Pizza announced on its Facebook page it had 984,520 of them to that point.
Wherever you stand on Pizza Pizza, this is a pretty good lesson in marketing, you’d have to submit. The grand prize the restaurant would have to give away is pretty modest: one large pizza a month, according to the Financial Post, comes to about $14,000 over a lifetime.
Spread that across 50 or 60 years, and that’s peanuts.
But people have begun going bonkers for the deal, and what better way for Pizza Pizza to draw traffic to its website?
It takes creativity to thrive in struggling economic times, and here’s applauding Pizza Pizza for doing just that.
By Jason Buckland, MSN Money