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September 11, 2021

Report: Economy giving porn biz a pounding

Hard times, indeed.

Just a day after we discussed the fall of gambling – once considered the very definition of recession-proof – a new report has surfaced detailing the demise of yet another staple in illicit culture.

According to the Economist, porn – which, it’s worth noting, has been immune to previous downturns – has been going down plenty lately, though not in the way the industry would prefer.

Sources tell the Economist the American porn biz is down 30-50% in revenues since the recession hit, sucking billions out of the estimated $6-billion trade.

“One producer told me his revenue was down 80%,” an adult insider told the site.

Now, it’s easy to crack jokes here. Like, I guess those actors shouldn’t have blown all their cash so premature. Or, That adult biz is in real need of a comeback, huh?  Maybe even, And I heard porn budgets were spread thin as it was!

But, wherever you stand on the way someone decides to make a living, real people are being hurt here.

Sure, performers are slammed most. Women, who might’ve charged $1,000 a scene before the downturn (with consistent opportunities), now are lucky to get $800 a scene with far less regularity. And earning for men has gone soft, too – “If they averaged $500 for a … scene in 2007, they are now lucky to get $300,” says the Economist.

Yet the porn biz isn’t all silicone and Viagra. Not unlike affairs in the gasping auto industry, one cutback here has a huge ripple effect there.

“For every performer there are several people in support, from sound-tech to catering and (yes) wardrobe,” the insider says. “So the overall effect … is large.”

And, unlike how many felt about the slumping gambling industry, most aren’t enthused about porn’s chances of rebounding.

As the Economist points out, the recession has simply highlighted the ongoing crisis for porn, where free online sites and piracy have torn the business apart.

Veteran adult star Nina Hartley, perhaps best known as William H. Macy’s less-than-noble wife in Boogie Nights, argues porn has become “like potato chips, everywhere and cheap, to be consumed and tossed.”

“The industry will shrink and stay shrunken,” she says.

Uh, I’m not nearly mature enough to tackle that one. Have a great weekend, everybody.

By Jason Buckland, MSN Money

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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

James HaversJames Havers

James is the senior editor of MSN Money living in Toronto. He has worked for the Nikkei Shimbun (Tokyo), canoe.ca, AOL.ca, Canadian Business and other publications. Havers turned to journalism after teaching overseas.

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...