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July 19, 2021

Shocker: no one is buying Tiger Woods' video game

Over the last eight months or so, there have been so many sordid details reported about Tiger Woods that can’t be confirmed.

He bedded porn stars and Perkins waitresses. He made a sex tape worth $5 million. He paid wife Elin $750 million for her silence in a divorce settlement.

And as much as these juicy nuggets sell magazines and ad space, they are often rumour and innuendo aimed to bring Tiger down from his top spot. Irresponsible? Maybe. But how about, on a Monday after the weekend, some fact and truth aimed to bring Tiger down from his top spot instead?

Yes, the Tiger Woods story may have died down a little, and the focus has surely turned from “Well, I guess  it’s possible he had a threesome with Siegfried and Roy” to “When will he get his game back?” – an angle that grows with every disappointing stop he makes on the PGA Tour, like last weekend’s 23rd place finish at the British Open.

But to the contrary, the business tailspin of the world’s most polarizing golfer will not stop. News today broke that sales of Tiger Woods PGA Tour ’11, one of the most successful video game franchises on the market, have plummeted compared to a year earlier after one month in stores.

According to market researchers NPD Group, June’s debut month for the 2011 version of the golf sim sold only 32 per cent of what Tiger Woods PGA Tour ’10 did last year.

“What a difference a year makes,” writes gaming site, noting that “reputation matters” in even the video game business.

Indeed, while Tiger’s personal transgressions have been discussed ad nauseam, the business story here is EA Sports – the maker of Tiger Woods PGA Tour franchise – who decided to stay true to Woods last year when his sponsors were dumping him left, right and centre.

For its loyalty, EA Sports parent company Electronic Arts hasn’t quite been rewarded, its stock price having dipped since Tiger Woods PGA Tour ’11 was released last month.

Whether the Canadian-based developer will see a rebound in sales isn’t immediately known, but one thing is:

The Tiger Woods Stink, even after two-thirds of a year, has not yet washed off.

By Jason Buckland, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

James HaversJames Havers

James is the senior editor of MSN Money living in Toronto. He has worked for the Nikkei Shimbun (Tokyo),,, Canadian Business and other publications. Havers turned to journalism after teaching overseas.

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...