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February 08, 2022

Leafs continue off-ice dominance, become tops in smartphone app world

It’s remarkable how mediocrity – literally, decades of mediocrity – is so often rewarded.

No, you don’t need me to further chastise the Toronto Maple Leafs. With no Cup since 1967, no playoff run since 2004 and a propensity to price out its real fans/give everybody short of ACC janitors a no-trade clause, the team’s ongoing eulogy writes itself.

But, my goodness, are the Leafs successful when it comes to dollars and cents. Despite the news preceding their current last-place division standing, the Leafs easily ranked as 2009’s most valuable franchise in the NHL for the fourth year in a row.

Towering over the New York Rangers, Forbes’ second-most valuable hockey team, the Leafs were worth a whopping US$470 million last year by the finance magazine’s numbers.

Yet the Leafs’ off-ice dominance doesn’t stop there, as a new report suggests. According to the Financial Post, Toronto is also tops in the smartphone app world, too.

Maple Leafs Mobile, the team’s downloadable app for the iPhone, BlackBerry and iPod Touch, has now become the NHL’s most popular application since it broke onto the scene one year ago.

With over 100,000 downloads, Maple Leafs Mobile users have accessed the app about three million times since its launch, the program’s designer said in a statement. More than one million of those uses have come in the past three months.

Perhaps most unsurprisingly, the app’s designer hails from the Big Smoke, too. Toronto-based Polar Mobile – who also represent Sports Illustrated, Time magazine and BusinessWeek, according to the Post – is behind the program, which offers scores, stats, news and video for free.

Of course, leading smartphone app or not, you really didn’t expect malcontent Leafs fans to take any solace in this news, did you?

“It’s a good app to keep in touch with your fav nhl (sic) team,” writes reviewer EZv3 in a post titled Good App BAD TEAM. “But the Leafs will never make it 2 the Stanley Cup.”

By Jason Buckland, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

James HaversJames Havers

James is the senior editor of MSN Money living in Toronto. He has worked for the Nikkei Shimbun (Tokyo),,, Canadian Business and other publications. Havers turned to journalism after teaching overseas.

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...