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September 03, 2021

Recession linked to bad haircuts now, too

Many times, it’s inherently obvious when something’s wrong.

Like, if Ludacris is in your new movie, for example. Chances are, that thing’s gonna suck (yes, we’re including you, Crash).

But if you’ve noticed a bunch of people walking around with bad, Phil Spector-like hairdos lately, there’s a strong likelihood you didn’t see the reason for that one coming.

As it turns out, the latest casualty of the recession has been decent hair care.

According to the Wall Street Journal, people have given up paying for a salon ‘do en masse as the economy continues to sputter, leading to a revolution of self-stylists – no matter the results.

Consequently, salons – especially high-end ones – have seen a considerable drop-off in patrons.

A recent WSJ poll of 600 beauty shops revealed about 72% have seen a big time dip in customers, likely to blame for a lot of people nowadays looking like this.

In fact, self-cuts have gotten so bad that it’s led to a kind of feel good, silver lining on the whole ordeal.

Where business at higher-end salons has faltered (and increased at electric clipper manufacturers), opportunities at old-fashioned barbershops and more traditional hair parlours has seen a boost because of people screwing up their own cuts.

Some barbers told the WSJ that up to a third of all customers now come in for “corrective” styling, charging into their salons with hair that would make Carrot Top blush.

“I’ve seen women come in, crying hysterically,” said one stylist. “It’s a big deal (to get it fixed.)”

By Jason Buckland, MSN Money

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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

James HaversJames Havers

James is the senior editor of MSN Money living in Toronto. He has worked for the Nikkei Shimbun (Tokyo), canoe.ca, AOL.ca, Canadian Business and other publications. Havers turned to journalism after teaching overseas.

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...