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June 18, 2021

Ford now the highest-quality car manufacturer

It wasn’t too long ago – maybe ten years, maybe five, maybe two – when people would’ve laughed had you said Ford made a quality car.

Perhaps it was a mix of things. Decades of lemons. A reputation that American manufacturers take nothing but shortcuts. Bumper stickers like this.

But maybe the turnaround is now complete for Ford, the one Big Three automaker that didn’t file for bankruptcy protection this past recession.

Yes, Ford is back in a big way in 2010, now ranking tops in quality for the company’s first time in 24 years.

A new J.D. Power and Associates study of initial quality showed this week that, among non-luxury automakers, Ford tops all automakers in driver feedback after 90 days of vehicle ownership.

“The blue oval is becoming synonymous with high quality,” a Ford exec told the Star yesterday.

Now, three months of quality isn’t exactly the argument to woo “Yeah, but let’s see how it is five years down the road” Ford sceptics, but the automaker’s position in the closely-monitored J.D. Power survey is a landmark moment in Ford’s transition.

It is, unlike Toyota, a manufacturer on the rise – earning trust among North American car buyers.

Meanwhile, while Toyota’s fall has been well-documented, now it’s been quantified. According to the J.D. Power survey, Toyota tumbled from 7th to 21st place in initial quality.

Does this sound right to everyone? Could Ford - not Toyota - really be the most dependable non-luxury automaker right now?

Ford buyers: do your recent Ford purchases reflect this change in quality?

By Jason Buckland, MSN Money



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Gordon PowersGordon Powers

A long-time fund company executive, Gordon Powers now heads up the Affinity Group, a financial services consulting firm. Gordon was a personal finance columnist for the Globe & Mail for many years, has taught retirement planning...

James HaversJames Havers

James is the senior editor of MSN Money living in Toronto. He has worked for the Nikkei Shimbun (Tokyo),,, Canadian Business and other publications. Havers turned to journalism after teaching overseas.

Jason BucklandJason Buckland

The modern-day MC Hammer of money, Jason can often be seen spending cash that isn’t his with the efficiency of a Wilt Chamberlain first date. After cutting his teeth as a reporter for the Toronto Sun, he joined the MSN Money team with...