55% of all Canadians to get new cell phone in next six months
All along, while Canada’s wireless providers treated us like NBC does Conan, we were told it'd get better.
We heard that magical new companies would usher in an era of increased competition, fair prices and reduced monthly bills.
Has that happened? We don’t know yet, but it appears – lower prices or not – Canadians are still playing right into the providers’ hands.
According to a new study, more than half (55%) of all Canucks plan to buy a new cell phone in the next six months.
The numbers here are a wild bump from the percentage (19%) that was looking to get a new phone at the same time last year.
(Of those Canadians in the market for a new device, 28% said they’re after a touchscreen, while 19% coveted one with a full QWERTY keyboard.)
Now, what's this mean for our collective bills going forward? For starters, it’s not quite the “we’re going to hold out and make you lower your prices” stance we were hoping for when it was announced new players would enter Canada’s wireless market.
When WIND Mobile hopped onto the scene last month, it was supposed to be a slap in the face to the Rogers/Telus/Bell power trio. If you guys don’t smarten up, we’re gonna go with the new guy.
Only, as we broke down on MSN, WIND wasn’t exactly fattening its customers’ wallets – especially if you don’t live in Toronto or Calgary, the only two current Canadian cities that fully enjoy the provider’s discounts.
So now, with 55% of Canadians rushing into new phones (and in most cases, new long-term contracts with big providers) this doesn’t exactly send the right message to the major networks, does it?
You’d have to think that, if we’re ever going to fully utilize the spirit of fair market competition, we can’t continue to settle for the status quo wireless prices.
“Of the Organization for Economic Co-Operation and Development’s 30 member states, Canada ranks a shameful 28th when it comes to wireless affordability,” I wrote last week.
Why, then, would the major providers want to change that if we keep showing them the same dependency we always have?
By Jason Buckland, MSN Money
Posted by: Sharaz | Jan 13, 2022 11:01:30 AM
Yes, we as consumers will always go to the companies that will offer us more. Face it we only have 3 majour players in Canada. The small companies just don't offer the same. So is it competition or just someone grabbing a peice of the pie and offering their consumers some crumbs making them feel they are getting something cheaper. Large player can afford to give everything in a contract, a great phone and not to forget, they gave you so many choices!
Bottom line I think it's not so much the competition but better regulations that will help drive cost down. These companies are still charging us for infrastructure that is already build through there fees.
Posted by: Rick sabourin | Jan 13, 2022 11:16:59 AM
The big three talked about no more user fee's well I called my provider ( Telus ) and asked why I was still being charged user fees and was told that no fee's was for new customers only but is wanted to sign with a new contract than I could get no user fee's . So as long term customer we don't mean anything to the provider.
Posted by: Roger Reimer | Jan 13, 2022 1:33:16 PM
Most people don't undersatand how cell phones work, you need a cell site, they can cost from $250,000 to million dollars, Canada is a big it reqiures more cell sites than most any country on earth but only has 35 million to support those averge $500,000 cell sites. California has more people than Canada and can serve that sate with less cell sites than we need to cover Alberta, DO the math.
Posted by: Unhappy | Jan 13, 2022 7:00:11 PM
The big 3 have been giving it to us up the a** for years and we have been taking it. There are new companies that are going to emerge into the cellular industry. One who is here, is Wind Mobile. They are available in the GTA and Calgary at the moment. However, they will be expanding to Ottawa, Edmonton and Vancouver very shortly. It takes time to build a network. They have excellent pricing. Unlimited calling for $45 a month??? None of the big 3 are going to match that. Is getting locked in for 2-3 years, where the big 3 can change the terms of the contract to whatever they want, whenever they want, worth it for a few dollars off a phone?? Guys, it's time to support the new entrants. They are the ones who are going to change cellular service in Canada. No more high prices and gouging fees. Competition brings down prices and makes companies actually have to work to get our business. They will actually have to treat you like a customer if they want our hard earned money. Check out http://windmobile.ca and see what they offer. Tell your friends and family about the site. Cellular in Canada is only going to get better and offer use affordable and reasonable pricing.
Posted by: David Quinn | Jan 13, 2022 8:33:51 PM
Some of us are old enough to remember when wireless was only for those in major city's, eventually this all changed with the size of the cell phones themselves, phones got smaller and coverage got bigger. My point is this, my first cell phone in the 80's was the size of a lunch box and i paid a fairly hefty bill for the privledge of being able to use it in an emergency than, now i get charged for the privlege of being able to call 911 if i need too, as well as be in the middle of nowhere and make a call holding a small device in my hand made by someone in another country at a much lower wage than my own but cheaper none the less. I have heard the arguement of lower prices for 30 years with cell phones and another 15 years with landline and I have come up with this conclusion, if your waiting for fair or even resonable lower prices for your wireless "don't hold your breath" if i had done that i would have died years ago. Thanks goodness for the internet so I can voice my opinion, Oh wait i live in rural Canada and have to go wireless, This comment just cost me about 10cents give or take.
Posted by: BJ | Jan 13, 2022 11:08:12 PM
Roger Reimer is right on track with his comments....Canadians will forever be burdened with higher than average cell phone plans/bills for the simple reason that we are a geographically immense country with a disproportionately small population. The cost associated with building and maintaining a proper cellular infrastructure is in the billions as Bell/Telus found out with the recent establishment of a $1.2 billion HSPA network launch; Canada represents the second largest physical country in the world with a population of 30 – 35 million people spread out coast to coast with vast expanses of nothing in between. It’s a logistical nightmare to find a happy medium of cost/coverage; our neighbors to the south with a relatively similar sized country have 10 times the population to support the carriers and as such can afford to offer cheaper rate plans as they spread the maintenance costs over a much larger population base. Bell/Telus/Rogers could easily drop their monthly rate plans if as consumers we were willing to sacrifice reception at the cottage, in provincial parks, or on those long lonely highways through the country. They could easily build and maintain a network of towers that would give us coverage in the cities and surrounding areas where the population base exists to support there infrastructure costs. Unfortunately, this isn’t realistic as we demand that we get reception wherever we happen to be and curse our providers when we can’t stream YouTube or receive an email on our Blackberry. I’ve travelled a good chunk of the world and would gladly pay an extra $20/mth for my cell phone bill to maintain the quality of life that we as Canadians are so privileged to enjoy. Just my thoughts.
Posted by: Cell less | Jan 14, 2022 9:12:42 AM
It is pretty simple, stop using the phones.
I kicked Bell Canada to the curb after 35 years of home phone and cell and saved about 35%. Now they call every month with a much lower price, they are still not there yet and it will be an uphill battle for them.
I am always reminded of the $100 ($75 contract, $25 cancellation) charges they tried to collect when my dad passed away and we stopped his service. He was a non contract Bell customer for over 50 years with the same number, just sad!
Posted by: qasim | Jan 15, 2022 9:36:04 PM
even after death of a customer bell canada wants the heir to pay contract cancelation fee ....its unbeliveable...its better we should all avoid if we can if compny folow its customer to till graveyard.