Do you have a car rental agency? Then one of your biggest challenges is probably reaching enough customers so your business can become successful. Most car rental agencies rely on a strong online appearance for success. Yes, you can reach a fair amount of customers through local advertising but car rental agencies mostly rely on travelers because these are the type of people that are most likely to rent a car. When you want to reach travelers you need to promote to them before they start out on their journey and that is exactly why a strong digital marketing campaign is essential for success. One of the best marketing tools to use if you want to drive more traffic to your site is through search engine optimization (SEO).
What is SEO?
SEO involves boosting your website ranking so your company will reflect first on Google’s search engine results list when certain keywords are entered. These keywords are mostly related to your company and could be any of a number of words or phrases likes ‘rent a car’, ‘car rentals’ and more. SEO basically enhances the link between these keywords and your specific site. There are numerous techniques that can be used to boost your SEO. You can use these keywords or phrase in your website content or subheadings, add them to your blogs, create SEO enhanced blogs and much more all of which boosts your website ranking and online visibility.
Why is SEO the best tool to boost your business?
90% of website traffic is converted to your site through search engine results. This means that most of your potential customers are using a site like Google to locate products and services they are looking for. If you are not using SEO your business isn’t quite as likely to be discovered as competitor companies that are using SEO.
Your business is probably reaching 90% fewer customers than it could
When internet users are searching for a product like those sold by your company they will enter certain keywords into Google and a long list will show up that converts them back to all relevant websites. According to research, only about 10% of internet users will venture beyond the first three listings on Google’s search engine results which mean if your business isn’t listed in the first three listings you probably getting less than 10% of potential website visitors.
Boost your car rental agency by using SEO
It makes sense that if you want more web visitors and more car rental bookings you probably need to be listed higher on Google’s search engine results and one of the best ways to improve your website ranking is through SEO.
With a stronger website ranking, you are bound to reach many more customers across the globe and they are much more likely to choose your company for their traveling and car rental needs. SEO has many superb benefits to companies and one of the best benefits is boosted traffic and sales.