Cougars and the 'booming' 45-plus lingerie market
We’d credit Courteney Cox for this, but let’s be honest: no one watches Cougar Town.
Yes, as the Sex and the City sequel nears this month, aging women the world over appear to mimicking the style of Carrie, Samantha, George and Ringo, buying up lingerie at a pace not seen before.
And according to the U.K.’s Daily Mail, “booming sales” of undies, panties, teddies and thongs are highlighting a new movement that’s proving quite lucrative for retailers …
… the Cougar Effect.
“Women in their forties are being touted as the new twenties, and lingerie designers are stepping up to the mark to feed this demand,” said a buyer for a major U.K. department store.
“We definitely expect the market to continue to grow in the future.”
Indeed, it appears no coincidence that the rise in lingerie sales has come in conjunction with the popularity of Sex and the City and its lesser-successful, homage shows – Cougar Town and Lipstick Jungle.
Because, this whole cougar thing is actually a legitimate movement, and – more importantly – something retailers feel they can quantify into a firm business model.
Marks & Spencer is just one department store aiming its lingerie selection toward a 45-plus market; well-to-do women that have dispensable cash, making them a more sought-after demographic than girls in their twenties and thirties.
“Positive female role models in this age group, such as the women in Sex and the City, are giving the women confidence to splash out on themselves,” said the buyer.
If this wasn’t enough, the Daily Mail story also quotes a report on the friskiness of aging women these days.
The paper notes that “today’s 40-year-old women enjoy much more active sex lives than those of previous generations. More than half had more orgasms … now than 20 years ago.” Or, as those results are more commonly known to anyone with a mother in that age group, “Please throw a pot of boiling water on my face.”
By Jason Buckland, MSN Money
Posted by: what? | May 7, 2021 9:21:41 AM
"please throw a pot of boiling water in my face" is the same as more women in that age group are having more orgasms!?!
wha'?
Posted by: Trintiy | May 7, 2021 9:41:21 AM
I think he was alluding to the fact people generally don't want to hear about their parents having sex.
Posted by: Michelle Orsini | May 7, 2021 11:37:32 AM
I find 1 problem with this article... Cougar Town IS hilarious and IS watched by many!!! :)
Posted by: Mr T | May 7, 2021 12:12:11 PM
i bet you're all cougars!!! love ya!!!!
Posted by: jo jo parker | May 7, 2021 12:33:21 PM
Hey...kuddos to all us women over 40 who want to celebrate their sexuality......life is good after 40...no more babies to take care of....our kids are grown....more time to spend spoiling our hubbies and ourselves in blissful sex....yes ur parents still have sex...probably better than most young girls....we know all the tricks oh ya....
Posted by: Lisa | May 7, 2021 4:19:07 PM
Man, I've got to see that show, "Cougar Town." Anyway, yeah, sex in the 40's is so much better than the 20's. You've got the confidence and you know what you want. Hubby loves it too. Go cougars!
Posted by: Rhonnda | May 7, 2021 6:57:01 PM
---Love the idea that the 40's are now the new 20's,....that's the way it should be,...what IS a number???? There is only one problem though, most of the men in the older age bracket can't keep up with us, now,...if they ever could,..and THAT is why the term 'cougar' came into our vocabulary and why there seems to be such an interest in utilizing the idea of it. If I had a choice between someone in their 20's or 30's and an old 'fuddy duddy' who has a million excuses and doesn't want to learn anything new,...guess who I'd pick!!!???? While the old guys go around bragging about their past conquests and making fools of themselves, 'hitting on' younger 'babes' or just plain 'hitting on' anyone who moves and might have them, younger men are ready to try anything and know they can still 'learn',....Bless their little hearts!!!! Can I trade in one obnoxious 53 year old for a 26 and a 27 year old for alternate weekends???? Long live the 'cougars'!!!!
Posted by: Kyzlorda | May 7, 2021 8:49:13 PM
Yuck.
Posted by: Kyzlorda | May 7, 2021 8:52:07 PM
EEEWWW.. Yuckie!
Posted by: gabou | May 8, 2021 12:23:40 AM
You know something ladies. Put your facts strait. When older men goes after younger ladies hes called a pervert and when older women goes for younger men they are called cougars. So I say B.S. you are falling under the same category. Keep shoveling ladies and did yourselves deeper.
I am proud to be fifty with no remorse and will go on dating my wife of 25 years. We do explore and have great fun sex with it.
Posted by: Chriss | May 8, 2021 12:28:08 AM
Wow....what's wrong with that first sentence lol
Posted by: steve | May 8, 2021 8:07:11 AM
Ahhh yes....the cougars are coming...lol. I am a divorced 52 year old and I have been dating a 45 year old for a year.The sex is amazing for us both.She has multiple orgasms regularly.I would not date a young girl just for sex...some of us still have values...call me old fashioned but I would not like to see either of my sons doing their mothers friends...yuk.
So enjoy for now cougars in your forties because when the fifties hit all those wrinkles will keep the young guys away...lol
Posted by: Al Nonamoose | May 8, 2021 9:30:48 AM
Ladies and Gentlemen alike................We're all whores............................
But it's not who you are but how you play the game lmao....
All my sex creedo belongs to an older woman not a cougar by any means, but a true lady. I was 19 she was in her forties and taught me all and I mean all pleasure aspects of woman and how to TRULY satisfy.Got me far . loool
I'm in my late forties and was a whore, but to this day I'd still rather have a woman between the ages of 40 & 60...the knowledge and pleasure far out way the looks of any air headed 20 year old BUT don't get me wrong the older women today all look FANFRIGGINTASTIC .
Cougar is just a fancy name for an excuse that all those older insecure woman have achieved for making what they do righteous...
But as mentioned above what are men called with younger women...cradle robbers ,Pervs whatever....
Hows about LIONS for men with younger women or hows Hefners sound ...Now there's a true LION LMAO ......
LMAO it's been fun I TRULY LOVE OLDER WOMEN...
Posted by: Laura | May 8, 2021 11:13:53 AM
I just want to say to all those older men upset about being called perverts, or "cradle robbers" for going after younger women....well the tables have turned! When women were younger and having sex, we were 'sluts' and men were studs. So I guess it just evens itself out :)
Posted by: Ted | May 8, 2021 7:27:21 PM
the best sex i ever had in my life was when i was 36. it was my lady friends 52nd b-day. we both saw stars. it was incredible!!!
Posted by: Kiefmeister | May 9, 2021 5:19:49 AM
I'm just a cougar snack looking for a cougarific time. Sex can be fun for young and old. I've gone 10 years in either direction and both aspects of the spectrum have their merits. You need the right frame of mind and be willing to do the things to please your partner and your partner please you, then fun is had by all.
Posted by: arlene | May 9, 2021 6:38:47 AM
Its about time the tables are turned
Posted by: To Kiefmaster | May 9, 2021 10:49:13 AM
Your comment is right. The trouble is most women in their 20's do not have the confidence to experiment or the experience to know what they want. So their 20's become about a decade of learning and experimenting, and in the process, there is alot of hurt and deception. (Never mind the ones who are looking for their one and only, only to land in the sack with someone who lied to them.)
Which brings us right back to the cougars.
Posted by: Joe Blow | May 10, 2021 11:27:29 AM
Cougars any day over the cubs... unless they can learn to keep their mouth shut.
Posted by: Judy | May 12, 2021 9:39:44 AM
I enjoy calling myself a cougar.....we will be happily married for 25 yrs. this coming December and we lived together for about 8. There is a twelve year age difference....
Sometimes I do think men should be called perverts. Men in their sixties looking at anyone with a "rack" and trying to flirt look like idiots! I see it all the time with my male friend who is in his early sixties. I see the looks that the girls give him which he seems to not see??? Females in general are more discreet - we seldom make obscene gestures or discuss men's body parts other than to say things like "nice ass" which seems to be accepted by men. Older women are not desperate for a younger man - they just want to have fun and keep a young lookout on life...