Tablets buyers turn out to be heavier shoppers: study
While there's still some debate about which one, Forrester Research claims that one in three of us will own a tablet PC by 2015, which is great news for retailers.
They're ecstatic, in fact, since consumers who shop with tablets seem to buy more frequently and drop more cash than traditional online shoppers. It’s all about conversion, of course, making sure the shoppers who show up actually buy something.
The Wall Street Journal reports that, on average, those using a laptop or desktop PC to visit a retailer’s website makes a purchase 3% of the time.
The conversion rate for shoppers who do their browsing via an iPad or other tablet, however, is more like 4% or 5%, according to data from Forrester.