What's in an (iPhone 5) name?
You might suffer web whiplash in trying to keep up with Apple product rumours online.
This iPhone is to come out then. That iPad is to have a screen a half-inch bigger. The new MacBook Air will be so light its nickname in Cupertino is “Mary-Kate.”
But, quite simply, Apple cannot complain. It is a company that operates in a shroud of secrecy, which fosters rampant speculation. And every once in a while it’ll poke the Internet in ways that set it off.
Like, when it recently filed a claim to take over a telling domain name: iPhone5.com.
According to a claim opened with the World Intellectual Property Organization, Apple has made a case to gain rightful control over iPhone5.com.
When the action was filed isn’t known, though as CNET.com points out, its case number (“D2012-0951”) suggests it’s been sometime this year.
Apple, of course, hasn’t commented on the filing, and indeed there may be nothing to say. (The current iPhone5.com is a forum site started in 2008.)
Any company with interests as coveted as Apple scrubs the world to ensure brand control. As CNET notes, Apple has already taken over seven iPhone-related domain names, and not in a manner that coincided with release dates of the popular touchscreen.
These names spanned the gamut: the to-the-point iPhone4S.com and the not-so-to-the-point iPhoneSex4S.com.
Though Apple, as you know, is widely-believed to have an iPhone 5 coming soon. We thought it’d arrive last fall, when Apple instead released the iPhone 4S as an update to the iPhone 4.
The domain name claim may have nothing to do with the iPhone 5’s pending release, but it does plenty to ramp up speculation of when it will, regardless.
By Jason Buckland, MSN Money