Are you willing to pay more for green products?
Everyone talks about buying socially and environmentally superior products. But, when they're alone in the shopping aisle and it’s just them and their wallet, it seems people rarely fork out more for “green.”
In a recent survey, nearly half of the respondents (46%) say they're more inclined to buy a product if it's eco-friendly, but 59% admit they'd be unwilling to pay a higher price for an eco-friendly product or service over one that is not eco-friendly.
The problem seems to be that most consumers believe organic and eco-friendly products are good for the planet, but they aren't certain how big a difference these products actually make. And they certainly don't feel like paying more for them.
While there's been little rise in the percentage of "true green" consumers who support eco-friendly products at almost all costs, there are more conflicted or conscious consumers, says Andrew Winston, the author of Green to Gold and Green Recovery.
These buyers, which are quickly becoming the majority of consumers, not a niche segment, want it all, which means more sustainable products at the same or lower price.
Does green matter? How much more, if anything, are you willing to pay for green products? Or is price alone your trigger point?
By Gordon Powers, MSN Money


Posted by: Al-Man | Apr 26, 2012 4:31:26 PM
Price is pretty much my trigger point. Many green products are almost double the non-green products. It would be nice to use more of them but I can't afford it. I'll use more as the price drops down to what everything else costs.
From what I've been able to research on the topic, green products are just as easy and inexpensive to make, but many companies charge more because they know they can. Once everyone makes green products, the price drops.
Posted by: Jack | Apr 27, 2012 9:41:03 AM
ABSOLUTELY NOT! Under NO circumstances would I ever, EVER, purchase a green product. This is all a scam, called greenwashing. NO product is 'green". I used to like the word "green". Now it is a four letter word in my household. If is see the word "green" or "eco-friendly" on the package, it stays on the self. It is all marketing hype used to dupe "sheeple" into believing that the products they are buying are good for the environment, so they can pat themselves on the back. What a crock! There are a lot more sensible things one can do to protect their environment (and based on real science, not pseudo-science).
Posted by: DrVex007 | Apr 28, 2012 3:05:31 AM
Green products are better (not perfect, but better) at protecting the environemnt. To hide behind Pseudo-science claim is just plain stupid. Products made from natural sources are better than products made with harmful chemicals. Let's take plastic for example. Pseudo science eh? Okay let's take Gasoline and turn it into plastic (which is how it is made). Then drink out of that container, nuke it in the microwave and throw it into the landfills and/or keep using it because plastic never breaks down under harsh conditions right? Hmmm, wait a minute, we can make the same container out of corn and I wonder if that is better for Humans and the planet than gasoline? So while you think abut that, I'll eat my corn on the cob marinated in butter and Jack can eat Margerine (one element away from being Plastic), on his plastic bottle of gasoline and let's discuss Pseudo-science. Get real.
Having said that, Green products should cost more. If they didn't, the companies wouldn't have switched in the first place. There is a limit however. So as a guideline I would suggest 15% as a measuring stick. If the "green" product costs over 15% more, try to find a green brand that is closer to the Earth killing version. Jack is a misguided, planet destroying lad who probably cares about one thing, JACK. Pseudo science? I'm no tree hugger, but we cannot just use and abuse and not think that there are consequences. To do so makes you naive, or Jack.
Posted by: Matt | Apr 30, 2012 7:40:35 AM
Ahh the ever green product. Its claim is its good for the environment. But how environmentally friendly was it to make. Was it made in China where coal power plants are abundant. Was it then loaded into a poorly maintained cargo ship leaking oil across its pacific journey. Perfect example. The Toyota Prius. Sure its immediate impact on the environment is next to nothing. But the process of making the car and lead batteries is more that what my diesel truck puts out in its lifetime.....
Posted by: Bernie | Apr 30, 2012 9:01:10 AM
Everyone wants to be Green but at what cost. Green is the color of profit so we accept it.
A regular tomato is 50 cents. An organic tomato is 3 times that.
If the difference in price was only 15% most consumers would have little issue with it but thats not how it is.Sorry Dr. Vex but I will agree to disagree with you.
Take a look at our Green energy plan in Ontario. We pay approximately 60 to 90 cents per kw/h to produce electricity through wind and solar farms. We buy it back from our local utility provider for approximately 8 to 12 cents per kw/h but we save the planet.
So the real question is, how much do you want to pay for green. In a perfect world all food, electricity and cars would be green and have a zero carbon footprint but then what we we have to blog about.
Just Saying
The Dr. is in.
Posted by: HR | May 1, 2012 1:54:11 AM
Not buying something that claims to be green is not any less stupid than buying a product because it claims to be green. To use an analogy, plenty of foods that aren't all that healthy claim to be light or healthy in some way. To then conclude from this that trying to eat healthy is for "sheeple" duped by marketers into believing that the quality of the foods we put in our mouths actually impacts our bodies would be just plain stupid. Read the ingredients, check the nutrition content on the label, and do some research. The other thing people often do is look for one thing - like it comes from China which is far that it can't be greener - nevermind that they have a house full of stuff that says "made in China" on it. To use the food analogy again, it would be ridiculous to say that nuts and cheesies are both high in fat, and therefore equally unhealthy, so bring on the cheesies. It is about making better, though not always perfect, choices.
I will sometimes pay more for a product that claims to be greener - it depends. Over the past few years I have been looking into and trying some greener products, and evaluated the results on a case by case basis. Some I'm very happy with, others not so much, but I don't know without trying and/or doing some research.
There is a lot that I haven't looked into, or am not convinced about, but here are a few comments on what we have tried so far. I love our energy efficient water-saving front loading washer. It holds more and spins the clothes much dryer - well worth the higher price tag. We have gradually replaced most of our lights bulbs with LEDs bulbs over the past few years. Some say they don't work well in every fixture, but they work great in ours and since some are pretty hard to reach, I love that they won't have to be changed for a very long time. Not so happy with the one LED replacement for a halogen bulb that I tried. It didn't spread the light as well as the halogen, so I won't be replacing any more, unless I find something much better. We used to go through a ton of AA/ AAA batteries (kids' toys, remotes, wireless mice & keyboard etc.) The first rechargeables that I tried sucked - didn't hold a charge for long even if you weren't using the device. Then I read a review of another kind of rechargeable and they are awesome. I have eczema. I tried a lotion at natural food store that was free of parabens and a bunch of other things. I didn't really expect it to help, but I was desperately itchy. It absolutely worked wonders so I think I must also be allergic or sensitive to some ingredient in most lotions. My success here led me to think about what else I was putting on my skin that might be irritating so I tried switching shampoo (very nice) and tried a natural deodorant (terrible - I smelled like hippy by the end of the day). I switched from a dishwasher detergent that had bleach to an enzyme-based one and was totally amazed. More expensive, but I no longer have to arrange all the dishes just perfectly, or end up rewashing half the bowls and can actually fit more. I didn't go for a hybrid car. Work is close and I don't think I drive enough to make it worthwhile. But for the record, normal car batteries are lead acid batteries, so I don't think that is a fair knock against the Prius. The Prius also has a nickel metal hydride battery and that was criticized years ago for how environmentally unfriendly the nickel mining process was, but this was also debunked years ago. A quick Google search would explain better than I can.
Posted by: Jill | May 1, 2012 2:57:32 AM
@DrVEX007.. I think that you have been drinking or snorting gasoline with your idiotic comments. Maybe I should speak your language... Baah... baah... baah....
Posted by: J. Stanford | May 1, 2012 7:51:44 AM
@ DrVex007..."Okay let's take Gasoline and turn it into plastic (which is how it is made)." Now who is talking pseudo-science? Actually, your statement is non-science, or shall I say nonsense. You just proved Jack's point. I have been in plastics research and development for 26 years. Turning gasoline into plastic??? I guess you must have failed Organic Chemistry 101. Yes, some plastics are derived from petrochemicals, but gasoline? Do you know what gasoline is? You probably think wax, vaseline, ink, cough syrup, aspirin, anesthetics, toothpaste, shampoo (to name a tiny few) are all made from gasoline as well.