Are you willing to pay more for green products?
Everyone talks about buying socially and environmentally superior products. But, when they're alone in the shopping aisle and it’s just them and their wallet, it seems people rarely fork out more for “green.”
In a recent survey, nearly half of the respondents (46%) say they're more inclined to buy a product if it's eco-friendly, but 59% admit they'd be unwilling to pay a higher price for an eco-friendly product or service over one that is not eco-friendly.
The problem seems to be that most consumers believe organic and eco-friendly products are good for the planet, but they aren't certain how big a difference these products actually make. And they certainly don't feel like paying more for them.
While there's been little rise in the percentage of "true green" consumers who support eco-friendly products at almost all costs, there are more conflicted or conscious consumers, says Andrew Winston, the author of Green to Gold and Green Recovery.
These buyers, which are quickly becoming the majority of consumers, not a niche segment, want it all, which means more sustainable products at the same or lower price.
Does green matter? How much more, if anything, are you willing to pay for green products? Or is price alone your trigger point?
By Gordon Powers, MSN Money